We’re often asked how much does a logo design cost?
Logo’s are a critical aspect of all business’ marketing. As a company’s most prominent graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company. It’s a big part of what we do here at An.X so, in the course of some general research, we found this article and found it really interesting that some of the worlds best known brands never actually paid a penny for the design of their logos! Pretty amazing really.
The designer that created the famous Nike swoosh for example was paid very little for the work.
It was good to read that Nike did eventually reward Carolyn Davidson, the designer of the most famous swoosh in the world. Back in 1971 she was paid just $35 for this iconic logo. Nike then went onto present her with a beautiful ring and an undisclosed amount of shares in the company by way of a thank you some years later.
These days there are online services that offer to design a logo for your business at very low cost through a variety of means including outsourcing to far off countries with lower personnel overheads or through crowd sourcing methods. Whilst this may be the only viable option for a start up with little capital, we’d always advise more stablished companies that you speak directly to a design professional who can not only meet you face to face but, more importantly, actually guide you on what to brief them. Plus, they’ll properly interrogate that brief, asking searching questions about the values of your competition, your own business’ position in the marketplace and the target audience(s) you’re looking at. Here at An.X we are logo design and branding specialists with more than 20 years experience in delivering design and marketing to a variety of different business sectors and we would be more than happy to discuss your requirements.
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