What is the cost of a logo?
I found this article recently, and found it really interesting that some of the worlds best known brands never actually paid a penny for its design! Pretty amazing really.
It was good to read that Nike did reward Carolyn Davidson, the designer of the most famous swoosh in the world. Back in 1971 she was paid just $35 for this iconic logo. Nike then went onto present her with a beautiful ring and an undisclosed amount of shares in the company by way of a thank you some years later.
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