Size doesn’t matter! Or does it?

24th March 2016

Branding | Design

An.x News

Size doesn’t matter! Or does it?

 

I love this article, as I feel it really reflects on how most businesses these days look at logo design.

 

How well does your company logo stand up?

 

One of the best tests you can do as a business is to strip your logo right back, be it to the graphics or just the words, then take out all the colour as well.

 

Would it still be recognisable? Will your customers and potentials know it’s still you?

 

Here at An.X we are asked pretty regularly “should I refresh the logo that I have had for the past 10, 20 years?”. In most cases we would  say YES, almost certainly!

 

We are happy to review our clients logos. Most of the time it could be just a small tweak that’s needed rather than a full re-design. It really depends on how in-depth you’d like to go with our in-house Chartered Marketer Jon, and Eddie the Creative Director.

 

Here are my contact details if you would like to talk to us about how we can help your company be remembered and make your business stand out.

 

Contact us

 

Looking forward to hearing from you soon. Thanks for listening.

 

Here is the article I read on the Exchange website by Chris Gilson Journalist CPL recently. Definitely food for thought:

 

logos-size-doesn-t-matter

 

Author:

Originally from Essex, Karen moved to Northamptonshire when she was two and a half, where she grew up with a passion for gymnastics, representing her county at regional level until the age of 18. She has worked within the media industry for over ten years, selling radio campaigns and magazine advertising for prolific companies such as Rugby FM, Spire FM, and Archant Publishing, respectively.