How well does your company logo stand up?
One of the best tests you can do as a business is to strip your logo right back to the basics, be it to the graphic symbol or just the type itself, then take out all the colour as well. Would it still be recognisable? Will your current and potential customers know it’s still you? How about swapping another competitor’s company name into your logo and yours into theres. Are they essentially interchangeable with no real impact? If so then it’s a certainty that your logo is not distinct in any way.
Journalist Chris Gibson wrote an excellent summary on the Chartered Institute of Marketing’s Exchange website here: logos-size-doesn-t-matter. I love this article, as I feel it really reflects on how most businesses these days look at logo design.
Moving past original creation, here at An.X we are asked pretty regularly “should I refresh the logo that I have had for the past 10, 20 years?”. In most cases we would say YES, almost certainly! We are happy to review our clients logos. Most of the time it could be just a small tweak that’s needed rather than a full re-design. It really depends on how in-depth you’d like to go with our in-house Chartered Marketer Jon, and Eddie the Creative Director.
Head over to our contact details page if you would like to talk to us about how we can help your company be remembered and make your business stand out.
Looking forward to hearing from you soon. Thanks for listening.