Every business needs a marketing strategy, especially those hoping to grow. That’s more than an advertising strategy, as that’s only a small part of marketing overall.
We develop thorough marketing plans that cover the key questions: Where are we now? Where do we want to go? How do we get there?
Marketing plans should be built using a framework. We use one called SOSTAC. That’s a simple acronym for Situation Analysis, Objectives, Strategy, Tactics, Actions & Controls. It’s recommended by the Chartered Institute of Marketing and can be applied at a high level, much like a business plan, or as a more ground level promotional campaign.