Strategy & Marketing

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  • Strategy & Marketing

  • Digital

  • Content Creation

  • Print Production

Strategic Marketing

Every business needs a marketing strategy, especially those hoping to grow. That’s more than an advertising strategy, as that’s only a small part of marketing overall.

We develop thorough marketing plans that cover the key questions: Where are we now? Where do we want to go? How do we get there?

Marketing plans should be built using a framework. We use one called SOSTAC. That’s a simple acronym for Situation Analysis, Objectives, Strategy, Tactics, Actions & Controls. It’s recommended by the Chartered Institute of Marketing and can be applied at a high level, much like a business plan, or as a more ground level promotional campaign.

Main Benefits

  • Full competitor and audience analysis.
  • Measurable objectives to demonstrate ROI.
  • Calendar of actions tied to responsibilities and budget.
Marketing Business Strategy Models SOSTAC

What You’ll Get


We start with an analysis of where you are now, who your competitors are, the target audience and what your objectives are. We can help develop all of these if this is the first time you’ve carried out a full strategic marketing implementation.


Our in house Chartered Marketer will utilize the research to create a well thought out marketing plan, whether short or longer term. A plan that contains clearly defined audience segments, target markets, objectives and positioning.


Finally, we move on to the marketing mix and implementing the plan in advertising and promotions campaigns, with solid measurable targets that can be communicated across your organization to get the whole company behind your strategy.

Case Studies