SEO Salisbury

  • Graphic Design

  • Marketing

  • Web Design

  • SEO Services

  • Content Creation

Search Engine Optimisation

Why is search engine optimisation (SEO) important?

Your website is one of the first points of contact that any potential customer has with your business. Often THE first. So it’s critical that your site is a great visual and verbal representation of your brands and that customers can find what they are looking for easily and quickly.

But, even with a good looking, well-built website, how do they become aware it even exists? More importantly, do they visit to read the information and sales copy you’ve posted for them to look at? And then take action in way you want them to?

It’s well understood now that the most common way that potential customers find your business is through organic search, mostly via Google (other search engines are available but Google owns at least 75% of the search market). A recent study showed that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all. Sobering, isn’t it?

So, it you want to ATTRACT, ENGAGE and CONVERT any customers it’s critical that your site is returned in one of those top three results for at least some of the keywords that your audience are using to search with. This is where SEO comes in.

Main Benefits

  • Specialists in search engine optimisation for SMEs
  • Lots of WordPress and Wix experience
  • Scaleable solutions – single report up to monthly support
seo salisbury

What next?

Feel free to get in touch, we are happy to visit your site to see what you’re doing at the moment. After that we can quote for carrying our a proper SEO Audit and, if you want it, ongoing monthly support based on the Keyword and Backlink Strategy. If you are looking to maximise search engine traffic and gain valuable leads and sales via your website then contact our Salisbury SEO team to discuss your needs on 01722 42820.

What We Do First

What is an SEO audit?

Is your website search engine optimised? Do you know if people can find your website using Google or some other search engine? If you’re not 100% sure of the answers to those questions you need an SEO Audit.

An SEO audit is standard procedure for any website. In fact, if you are serious about your business, you will make sure to do it frequently. You need an SEO audit in order to have a better insight into your website, individual pages within it and the overall traffic visiting.

There are four key parts to consider for any SEO audit. (Depending on your objectives you may not need to carry out all of them immediately.)

  1. Technical Analysis
  2. On-Page Analysis
  3. Off-Page Analysis
  4. Competitive Analysis and Keyword Research

The most common elements of these audits are the Technical and On-Page Analysis. And the best part about this is that these are the elements you’re in full control of.

Technical Analysis

On the technical end, we’ll check the robots.txt and robots meta tags to make sure that you’re not accidentally stopping Google from checking any pages, that you have a sitemap and Google can check it, that you don’t have redirect loops and so on. Plus, we’ll look at the site’s architecture to ensure that your content is only a few clicks away from the homepage.

On-Page Analysis

This analysis covers areas such as making sure that your urls, meta tags and meta descriptions are relevant to the content they’re linked to and are integrated in a way that accurately reflects the content and is optimised for specific keywords. Also that you’re not suffering with keyword cannibalization, which happens when a website tries to rank for the same keyword from different pages. Google will not acknowledge various pages, only the strongest one.

We also look at issues around duplicate content, which tends to affect blog pages the most, as well as content length and structure. Basically, your content needs to be well laid out, broken up by sensible headings and of sufficient length (over 500 words or so). Finally, we check images to make sure that they have smart and relevant alt tags that help Google and searchers understand what they depict.

Off-Page Analysis

Have you heard of such terms as DA (Domain Authority) or DS (Domain Strength)? Off page ranking is the result of the work done in the first two parts of the SEO Audit. These were about improving the quality and visibility of your site to Google.

Ultimately, all of the work we do, comes down to improving the strength of your domain – its DA or DS score. And strength, in search or Google’s terms, means trustworthiness. It’s a measure of how popular your website is, whether people are linking to it and from which websites, is it trustworthy etc.

There are basic things you can do in regards to backlinks (links from other sites to yours) such as ensuring your NAP (name, address, phone number) is consistently displayed from your Google My Business page and across all the various relevant Directory sites. Then look at building a strategy around cross linking, guest posts and so on.

Whilst you’re here I’d like to mention the trust worthiness element. What does trust mean in terms of SEO? It means that your website is trusted by Google. One key way to lose that trust is by employing, or allowing your agency to employ, negative SEO practices (or black hat SEO as laid out in this Hubspot Blog).  Sadly, we’re aware of a few other Salisbury SEO agencies that implement at least some of the practices described in that blog. Not only will that harm the SEO agency, it will likely harm their clients too. Sooner or later, Google will spot what they’re doing and penalise them.

Competitive Analysis and Keyword Research

Think carefully about the search terms you want to be found for. This is worth an article in itself but, in short, it’s about using various tools to analyse what keywords your competitors are targeting, how difficult those keywords are to rank for and the volume of traffic they generate. A good strategy will target keywords that are about medium difficulty and generate medium traffic and then add in a mix of easy to rank for words, even with low traffic, alongside difficult ones with high traffic.

What You’ll Get

SEO Audit Report

The process for this is laid out on this page. What you receive is a fully itemised SEO Audit report, listing each element we’ve analysed, whether it’s passed or failed and our recommendations for what to do to improve it and your Google search visibility. You can use this then to either fix those issues yourself or we will carry those fixes out for you.

Keyword Targeting

If you need one, we’ll produce a keyword strategy that analyses your competitors’ sites, what keywords are driving organic traffic there and an estimate of any paid keywords or ad traffic too that’s doing the same.

This can then be used to determine what are the easy wins in terms of your own keyword targeting, what will be more difficult and what you should avoid, at least for now.

Backlink Strategy

A backlink strategy, simply put, is an audit of what other sites are linking to you already. Which of them you should disavow, which need fixing due to incorrect citations, and which external sites are driving traffic to your competitors.

This is used to lay the foundation for improving links back to you – from sites with good, relevant domain authority.