Why is search engine optimisation (SEO) important?
Your website is one of the first points of contact that any potential customer has with your business. Often THE first. So it’s critical that your site is a great visual and verbal representation of your brands and that customers can find what they are looking for easily and quickly.
But, even with a good looking, well-built website, how do they become aware it even exists? More importantly, do they visit to read the information and sales copy you’ve posted for them to look at? And then take action in way you want them to?
It’s well understood now that the most common way that potential customers find your business is through organic search, mostly via Google (other search engines are available but Google owns at least 75% of the search market). A recent study showed that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all. Sobering, isn’t it?
So, it you want to ATTRACT, ENGAGE and CONVERT any customers it’s critical that your site is returned in one of those top three results for at least some of the keywords that your audience are using to search with. This is where SEO comes in.