Brand refresh and graphic design for a Salisbury florist
Most new businesses don’t make it past the first three years. Those that do often are marked out by having thought carefully about how they will market their business. They produce a marketing plan and regularly benchmark their performance against it, updating and changing where necessary.
A marketing plan is more than just advertising. That’s only a small part of marketing overall. You need to know a lot more about the situation you’re in first before you even consider advertising. You need to set objectives and think about how you’ll achieve them too. We develop thorough marketing plans that answer the key questions: Where are we now? Where do we want to go? How do we get there?
Marketing plans should be built using a framework. We use one called SOSTAC. That’s a simple acronym for Situation Analysis, Objectives, Strategy, Tactics, Actions & Controls. It’s recommended by the Chartered Institute of Marketing and can be applied at a high level, much like a business plan, or as a more tactically as the structure for individual promotions and campaigns.