We are the only marketing agency in Salisbury with an in-house Chartered Marketer. Why is that important? It means you can rest assured that we develop thorough marketing plans that answer the key questions: Where are we now? Where do we want to go? How do we get there?
Most new businesses don’t make it past the first three years. Those that do often are characterised by having thought carefully about how they will market their business. They produce a marketing plan themselves or call in a marketing agency like us to help them develop it. Just as crucially, they regularly benchmark their performance against it, updating and changing where necessary.
It’s critical to remember that a marketing plan is more than just about advertising. That’s only a small part of marketing overall. You need to know a lot more about the situation you’re in first You need to know your audience, your competition. You need to set objectives and think about how you’ll achieve them too. That’s all before you even think about how and when to advertise.
Marketing plans should be built using a framework. We use one called SOSTAC. That’s a simple acronym for Situation Analysis, Objectives, Strategy, Tactics, Actions & Controls. It’s recommended by the Chartered Institute of Marketing and can be applied at a high level, much like a business plan, or as a more tactically as the structure for individual promotions and campaigns.