This was a challenging project as it involved the creation of hero artwork for one of the most iconic entertainment brands in the World. It was an open brief with the understanding that there would be multiple levels of approval from various stakeholders, not least Fox themselves.
The initial phase of work centred around the creation of the hero ‘Alien’ image and associated marines before moving on to pack and then print and digital ad creation. The multiple stakeholders meant that approvals could take some time and various changes, often conflicting, were needed.
Sega’s brief requested that we then create a special pack around a resin statue that had been previously designed and gave us a target budget for the production of the remaining special pack contents. The concept we had for the outer wrap involved a swarm of Aliens trying to attack the lone Marine inside the box. Once that semi-transparent O-sleeve is removed the cardboard reveals the metal flooring and panels of a spaceship or colony base. The internal contents were themed around an information pack notionally issued to a recruit in the Colonial Marines, with despatch orders, a schematic of the main ship and unit patches that could be sewn onto clothing.