Marketing a Radio Station
After beating many other advertising companies to become the agency of record for Spire FM, we supplied them with a range of design work and marketing support, from motion graphics to banners and promotional goods.
Graphic Design, Bus Ads, Motion Graphics
We worked with Spire FM for a number of years on a variety of projects. These briefs covered improving the brand identity, creation of exhibition banners, video trailers and promotional products for sales days, as well as attending those days to deliver presentations on marketing and media use.
We also designed outdoor ads for Spire FM’s own clients, which are various businesses in and around Salisbury, that are placed on the rear of the Salisbury Reds Park & Ride buses.
Spire FM had no in house design capacity so were were tasked with creating any marketing tools that the radio station needed to support various campaigns.
The various design approaches we used were handed over, after a number of years, to an in house designer and used as templates for ongoing promotions. The Options sales campaign proved particularly successful and we were asked to support it with design and public speaking on multiple occasions.
The South Wiltshire Business of the Year Awards design approach was completely revamped with new branding and a website. In addition, we were appointed judges of the Marketing Excellence category.