Branding and website – food retailer

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Branding Food Retail

The Courtyard Marketplace is a family-run retailer offering a great range of artisan food, relishes, chutneys, jams, sweets, biscuits and gifts amongst other things.

Client
The Courtyard Marketplace
Services
Branding, Website, SEO, Packaging
Website
Click to visit

Andrew and Wendy are very passionate about their successful retail business. So we were very happy to be approached by them to create a new logo, redesign and rebuild their e-commerce website and design some fantastic product labels for their partnership with The Hawkshead Relish company.

The website is built on the Wix platform and was an interesting challenge to integrate the 100s of product lines from their stock management system. It all went smoothly and Andrew and his family were able to launch a new website to support their fantastic bricks and mortar retail side.

Testimonials

The boys at An.X are so much more than a design agency. They really understand business, brands, customers and behaviour. I have worked with many creative and branding agencies and their attention to detail is world class. Together they have a modern application and adaptability that suits all genres, with an old school approach to working partnerships. I can not recommend more highly and always look forward to a meeting with the team. Good coffee too!
Susie Willis
Founder

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Brand design for upholstery company

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Branding Upholstery

By Susanne is a traditional and contemporary upholstery company based in Wilton. It offers a range of upholstery services with a particular speciality in creating unique chair designs. 

Client
By Susanne
Services
Branding, Logo, Stationery…more
Website
Click to visit

Susanne approached An.X to help her create a new company logo and associated brand materials.

As ever, we immersed ourselves in the subject, dug deep on the brief and presented a range of design options, colour palettes and draft concepts of applications in order for our client to have a wide choice of design direction.

We concentrated on icons that would quickly reflect the materials and tools used in an upholstery business whilst ensuring the designs reflected the client’s brand position.  You can see the final selection in use in the gallery below.

Testimonials

The prospect of rebranding the business was daunting, but I needn't have worried! Right from the first meeting An.X listened to the brief, understood the business and future applications that the logo design would need to fulfil and have delivered a high quality result that I am delighted with and love! Their attention to detail, creativity and professionalism is outstanding and I look forward to continuing to work with the team at An.X as my business grows
Susanne
By Susanne

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Copywriting – video games

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Copywriting - video games

Sniper Ghost Recon Contracts 2 is a military themed video game set in the Middle East. You play as Raven, Sniper Assassin, taking out a series of targets across a dramatic single-player campaign. The new feature in this sequel are the missions needing extreme-range shots exceeding 1000m. Providing a new challenge for players.

Client
CI Games
Services
Copywriting, Scriptwriting, Voice Over Direction
Website
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We first worked with CI Games providing copywriting services in 2019. Then we were asked to rewrite parts of the video game script for this game’s prequel. Our MD, Jon Sloan, is a former video games journalist so has solid experience writing about and for this genre. Indeed, both he and Ed have written video game, film and graphic novel scripts before too.

As the first Sniper Contracts game was a commercial success, we were invited back, initially to edit an earlier draft of the script. This transformed into a full rewrite, as well as working with the creative team at CI Games to choose the English language voice actors and provide direction during the voice over sessions. 

Sniper Ghost Warrior Contracts 2 was released early in June 2021. We look forward to working on any future versions of the game.

Testimonials

During production, Jon practically lived and breathed the air of Middle-Eastern battlefields. His extensive knowledge of military jargon gave our dialogues a genuine military flair which was appreciated by our players in plenty of reviews. He was also a tremendous help during the dialogue recording sessions, with the voice acting of our two main protagonists also receiving high praise. Developing a game can be a frenzied experience, but with Jon as our champion of narrative we always felt safe.
Joanna Frankowska
CI Games S.A.

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Branding – Skincare

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Branding Skincare

Romilly Wilde is a luxury skincare and perfume brand conceived by the wonderful Susie Willis who set out to create an efficient, modern, natural skincare range and accompanying perfumes.

Client
Wilde Beauty
Services
Branding, Strategy, Packaging Design
Website
Click to visit
romilly wilde web design agency

We were originally tasked with developing a brand strategy for the range, including helping to form the brand name. This led into further work on the logo design, the packaging design and overall visual approach.

We dived in at the deep end researching a plethora of natural skincare brands, developing competitor maps and tone of voice analysis. This three month research and report period ended with a well rounded brand strategy, enabling Susie and her team to move on to creating the primary (container) packaging design and secondary (outer) packaging design with us. This vibrant design is the visual representation of all the positioning work we did.

romillywilde-layer-design

We’ve helped with a significant part of getting this brand to market. From the brand identity and tone of voice, to packaging design and general consultancy. The brand has now been featured in Vogue, Stella, The Times Magazine, ES Magazine and more as well as being ranged in Harrods. 

Testimonials

The boys at An.X are so much more than a design agency. They really understand business, brands, customers and behaviour. I have worked with many creative and branding agencies and their attention to detail is world class. Together they have a modern application and adaptability that suits all genres, with an old school approach to working partnerships. I can not recommend more highly and always look forward to a meeting with the team. Good coffee too!
Susie Willis
Founder

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Website Design – Quinns

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Website Design & Branding

Quinns are a well established mechanical and electrical engineering contractors based north of Salisbury. They were established over 15 years ago and have built a strong reputation, especially with their MOD clients. They asked us to design a new website and redesign their brand.

Client
Quinns Ltd.
Services
Website Design, Branding, Graphic Design
Website
Click to visit
quinns salisbury web design

Quinns had an existing web presence in the form of a web page provided by Yell and a basic brand identity when we first started working with them. They needed their brand design to be rebuilt and for their web presence to be completely updated. They required a strong and high impact identity to form the basis of all print and digital media to better reflect their status in the mechanical and electrical contracting industry and their work with the Ministry of Defence. 

As with many businesses, their clients were referring to them by the short form of their company name, simply ‘Quinns’. So this was to form the basics for their new brand identity. They manage a fleet of vehicles which their engineers use to visit clients so the brand would need to work above all on their vans and have a fast and strong impact on viewers. Bold confident colours were chosen with a simple logo mark utilising the ‘Q’ of their name.

A new website quickly followed with a sitemap comparable to their closest competitors using professional SEO principles to help their visibility with specific search terms via Google.

We’re continuing to manage their site, tweaking the SEO on a regular basis. Along with updating company stationery and business cards for their team.

Testimonials

An. X has done great work for our business. We previously had no online presence at all and we felt it was time to move our business into the 21st century. With their help, we now have a great website that we are really proud of. We have a stylish new logo that we have put on everything we could think of! We have even started to utilise our Facebook page better by using it to recruit new staff and keep our customers informed of what’s going on in our business. An.X has been an invaluable resource for us during our rebranding, giving us so much help with website content and using social media. Can’t thank them enough.
Rosie Bartley
Office Manager

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Branding – Medical Technology

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Branding - Medical Technology

Medisieve came to us during the start up phase of their business developing a groundbreaking drug-free malaria treatment. Invented by Dr George Frodsham as part of his PhD research at UCL, it involves a magnetic sieve that removes malaria infected blood cells directly from the patient.

Client
Medisieve
Services
Branding, Stationery, Presentation Tools
Website
Click to visit
medisieve web design agency

This design brief involved the development of a short form brand strategy, logo design, business card, PowerPoint template and business stationery, which would help Medisieve continue to attract backing to further develop the technology.

We carried out a rapid on boarding with the client in London, spending a day getting up to speed with the business, the technology, the various audience segments and potential alternative treatments.

This enabled us to create a striking visual identity that encapsulated the process and the business’ position in the marketplace. Once we’d locked down the logo, colour themes and fonts we moved on to applying the style to the various presentation tools that Medisieve needed.

A range of materials were designed, many of which were converted into Microsoft Office suite formats in order for George and his team to use them on a day to day basis at low cost.

medisieve logo design agency
medisieve logo design agency

When developing new visual identities like this, it’s critical to consider their usage in various media. Clarity at small scale is critical, especially for social media.

Testimonials

We used An.X to rebrand MediSieve, including producing a new logo, graphics, marketing materials and stationery for the company. We were really pleased with both the process and outputs. Jon and his team were a pleasure to work with, both responsive and imaginative. The ‘post-sales customer service’ has also been excellent as they’ve helped us to ensure that we make the most out of their work. Highly recommended!
Dr. George Frodsham
Owner

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Branding A Veterans’ Service

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Branding A Veterans' Service

Entrain Space is a new model in veterans’ resettlement services. This first of a kind model combines an enterprise-based training program together with housing under one roof. It was created by social developer Our Enterprise who asked us to create the brand identity and oversee the marketing activity.

Client
Our Enterprise
Services
Branding, Website, Marketing
Website
Click to visit
entrain space salisbury web design

When social developer Our Enterprise asked us to help create a brand for their veterans’ training and resettlement program we jumped at the chance. The program offers service-leavers and veterans the personalised support they need to kick-start the next chapter in their life and maximise their chances of a good transition from the services, whilst giving UK companies and communities the platform to access and benefit from this exceptionally hardworking and focused talent pool.

We initiated primary research followed by a series of workshops and interviews with key individuals and partner organisations. This allowed us to delve deep into the brand’s purpose and mission and Entrain Space was born.

This brand work had a number of deliverables including a full brand manual, marketing strategy, website and graphic design work on various pieces of marketing collateral. We’re also consulting on interior design, café fixtures and fittings, murals, building signage and lighting.

entrain space salisbury logo design
entrain space salisbury graphic design

The first Entrain Space in Wilton, Salisbury was opened by Sophie, Countess of Wessex, in October 2019 and received a visit from Prime Minister Boris Johnson shortly thereafter. It has garnered strong support from within the MOD and branches of the military service. We continue to work on this exciting project.

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Video Game Marketing

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Video Games Marketing

Sega required a key visual for a new launch, Aliens Colonial Marines, which could be used for both the main packaging and also as the primary graphic for the campaign. In addition, they asked for an interesting and relevant special edition pack that would sit around a resin figure of a Colonial Marine battling an Alien.

Client
Sega UK
Services
Graphic Design, Packaging Design
aliens sega packaging design

This was a challenging project as it involved the creation of hero artwork for one of the most iconic entertainment brands in the World. It was an open brief with the understanding that there would be multiple levels of approval from various stakeholders, not least Fox themselves.

The initial phase of work centred around the creation of the hero ‘Alien’ image and associated marines before moving on to pack and then print and digital ad creation. The multiple stakeholders meant that approvals could take some time and various changes, often conflicting, were needed.

Sega’s brief requested that we then create a special pack around a resin statue that had been previously designed and gave us a target budget for the production of the remaining special pack contents. The concept we had for the outer wrap involved a swarm of Aliens trying to attack the lone Marine inside the box. Once that semi-transparent O-sleeve is removed the cardboard reveals the metal flooring and panels of a spaceship or colony base. The internal contents were themed around an information pack notionally issued to a recruit in the Colonial Marines, with despatch orders, a schematic of the main ship and unit patches that could be sewn onto clothing.

There were some very specific directions for this project given the history and specific look and feel that had been developed over the years. Clearly the key art needed to heavily feature the Alien itself as well as to convey a sense of tension between it and the main characters.

Tonally, cool blues and blacks were necessary to reflect the iciness of space and the sci-fi setting. We also needed to set up the design so that it could be used in both portrait and landscape form. We sketched up a selection of approaches before settling on one and commissioning a CG render. As you can see, the end result is very striking.

This iconic pack was actually one of the three concepts we proposed in the initial pitch. The license holders and developers requested a different direction for some months before determining that the initial idea was the most striking and relevant.

We also worked with Sega on a related Alien product, Alien: Isolation, supplying design direction and pack concepts which were given to the game design team.

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Branding – Arches of Oman

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Branding - Art Installation

The Arches of Oman is an art installation in Muscat situated in the gardens of the Royal Opera House Muscat in Oman. It was unveiled in November 2017 after a three year creative and construction phase.

Client
Aluris
Services
Branding, Marketing Strategy, Web
Website
Click to visit
arches of oman web design agency

We were approached by the Project Director, Julian Glyn-Owen and Creator, Giles Rayner, to help promote this fabulous water sculpture. 

Although an initial visual identity had been created early in the project’s development, primarily for the internal team, we were tasked with creating a new one to become its public face going forwards. In addition, an accompanying marketing strategy was needed. From there we moved on to designing various marketing collateral pieces, a website and video content for it.

The brief had dual goals of promoting the existence of the sculpture itself as well as reinforcing the team’s capacity to deliver other such large scale public installations.

arches of oman logo design agency
arches of oman marketing agency

We developed the brand position, target audience profiles and set various targets around the required goal. The new website, video and PR Agency we brought on were tasked with delivering on this. The PR campaign generated positive press coverage from local, national and international media. Coverage was achieved in Oman and neighbouring Arab territories, as well as regional print and radio and Country Life in the UK.

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Website Design for Pet Shop

amesbury graphic design agency
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Website Design for Pet Shop

Amesbury Pets is a recently opened pet shop in Amesbury near Salisbury. It’s a local retail business created by service leaver, Graham, who needed a logo and e-commerce website to support his new business.

Client
Amesbury Pets
Services
Website Design, Logo Design
Website
Click to visit
amesbury pets web design

This was a fun project to help our client with. Many new retail businesses don’t consider their logo design deeply enough which is natural given the quantity of work needed to launch a new retailer. The downside is they can end up with a poorly implemented design that perhaps works only on their storefront as signage but is lacking in all other areas it’s needed. Thankfully, Graham had the foresight to consider every aspect of this launch, including the logo design and e-commerce website.

The visual identity for Amesbury Pets needed to reflect Graham’s goal of providing friendly service supplying a full range of natural pet food  for a variety of different animals. So, a palette using natural tones was chosen with a hand drawn logo style accented by further hand written-style flourishes on the website.

Graham’s business launch was a resounding success and he’s already found himself a loyal customer base. We continue to work with him to audit and improve the site’s SEO to help him attract new customers. This brief was part of website design and build special offer, which is perfect for start ups, sole traders and small companies.

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