Branding – Leisure Business

Branding a leisure business

Kingston Trampoline Academy is a world class training business producing elite level competitors whilst maintaining a family friendly approach that allows anyone interested in the sport to join and just have fun without focusing on competition.

Client
Kingston Trampoline Academy
Services
Branding, Logo Design, Collateral
Website
Click to visit

Having recently undergone a brand strategy review, Andrew and Michael Freeman, the Academy’s directors, asked us to design a visual identity – logo and supporting brand materials. 

The team at KTA needed a full set of brand materials once the logo, colour palette and font family were all designed. This included apparel for both staff and students, stationery, student reports, posters, pop up displays, a PowerPoint presentation template and print and digital ads to promote the Academy.

The KTA team presented a very well developed and considered brand strategy to us, which made it fundamentally simpler to design the initial concepts for the new logo and primary brand architecture. Creating the line art representation of a trampolinist in full spin was trickier to achieve as we wanted a balance between dynamism and simplicity but the end result is works well.

Since being established in 2006, and with the Freeman brothers joining in 2011, the Academy has gone from strength to strength. KTA gymnasts have won 8 World Age Group Championship medals (x5 Gold, x1 Silver, x2 Bronze) and seen 3 gymnasts on World Class Programmes. And, since 2013 have helped more than 2,500 members to enjoy trampoline gymnastics and make some lifelong memories.

Testimonials

Eddie and his team worked with us to design a new identify for our trampoline business. We received excellent service – sector analysis, concepts and refinement of the final design. We are delighted with our graphics and identity. The team kept to our deadlines and are always willing to help with edits or requests. We continue to use An.X Ltd. for further work.

Michael Freeman
Owner & Master Gymnast

Work with us and we'll help you achieve your business goals

Branding – Florist Business

Branding a florists

Shirley Snells is a well established Salisbury florists, first trading in 1969. They are the leading florists in the city with a thriving consumer and business customer base alongside a very successful wedding flowers segment.

Client
Shirley Snells Florists
Services
Brand strategy. Logo design. Graphic design.
Website
Click to visit

When the two owners were looking for a branding agency they approached An.X to audit their current designs as the existing materials had been in use for a many years. They felt it was time for a brand refresh.

One driver of this design change was a goal to secure larger corporate clients. So they wanted a brand that would enable them to approach this segment with the confidence that the visual presentation of their business matched the already high quality of their service delivery.

After initial research into the brand’s development over time, and its key aspects, we were able to present a new logo, font and colour palette. This led on to further work implementing the new graphic design style across the various tools this great floristry business uses day to day.

The orchid that formed the centrepiece of the old logo was a necessary requirement to carry through to the new design. Otherwise, the rest of the brand architecture was open to be updated and modernised.

This allowed us to re-evaluate the style of the orchid and match it to a range of cool, fresh modern colours and fonts.

As a small business, with a lot of existing design collateral in use, it took Shirley Snells around two years to phase out the old look and fully incorporate the new brand. We guided them throughout this period as we continued to supply updated collateral, uniforms and so on. One quick win they did achieve related to their primary goal of new corporate clients. Within the first six months of the branding work going public, they secured every one of the clients on their target list. Within the first year, their turnover increased by 40%.

Testimonials

The new branding has really raised our profile. An.X have always gone that extra mile to ensure we are a happy client.

Phil Joliffe
Owner

Work with us and we'll help you achieve your business goals