Branding a leisure business
Kingston Trampoline Academy is a world class training business producing elite level competitors whilst maintaining a family friendly approach that allows anyone interested in the sport to join and just have fun without focusing on competition.
Client | Kingston Trampoline Academy |
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Services | Branding, Logo Design, Collateral |
Website | Click to visit |
Having recently undergone a brand strategy review, Andrew and Michael Freeman, the Academy’s directors, asked us to design a visual identity – logo and supporting brand materials.
The team at KTA needed a full set of brand materials once the logo, colour palette and font family were all designed. This included apparel for both staff and students, stationery, student reports, posters, pop up displays, a PowerPoint presentation template and print and digital ads to promote the Academy.
The KTA team presented a very well developed and considered brand strategy to us, which made it fundamentally simpler to design the initial concepts for the new logo and primary brand architecture. Creating the line art representation of a trampolinist in full spin was trickier to achieve as we wanted a balance between dynamism and simplicity but the end result is works well.
Since being established in 2006, and with the Freeman brothers joining in 2011, the Academy has gone from strength to strength. KTA gymnasts have won 8 World Age Group Championship medals (x5 Gold, x1 Silver, x2 Bronze) and seen 3 gymnasts on World Class Programmes. And, since 2013 have helped more than 2,500 members to enjoy trampoline gymnastics and make some lifelong memories.