Branding A Veterans’ Service

Branding A Veterans' Service

Entrain Space is a new model in veterans’ resettlement services. This first of a kind model combines an enterprise-based training program together with housing under one roof. It was created by social developer Our Enterprise who asked us to create the brand identity and oversee the marketing activity.

Client
Our Enterprise
Services
Branding, Website, Marketing
Website
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When social developer Our Enterprise asked us to help create a brand for their veterans’ training and resettlement program we jumped at the chance. The program offers service-leavers and veterans the personalised support they need to kick-start the next chapter in their life and maximise their chances of a good transition from the services, whilst giving UK companies and communities the platform to access and benefit from this exceptionally hardworking and focused talent pool.

We initiated primary research followed by a series of workshops and interviews with key individuals and partner organisations. This allowed us to delve deep into the brand’s purpose and mission and Entrain Space was born.

This brand work had a number of deliverables including a full brand manual, marketing strategy, website and graphic design work on various pieces of marketing collateral. We’re also consulting on interior design, café fixtures and fittings, murals, building signage and lighting.

The first Entrain Space in Wilton, Salisbury was opened by Sophie, Countess of Wessex, in October 2019 and received a visit from Prime Minister Boris Johnson shortly thereafter. It has garnered strong support from within the MOD and branches of the military service. We continue to work on this exciting project.

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Branding – Florist Business

Branding a florists

Shirley Snells is a well established Salisbury florists, first trading in 1969. They are the leading florists in the city with a thriving consumer and business customer base alongside a very successful wedding flowers segment.

Client
Shirley Snells Florists
Services
Brand strategy. Logo design. Graphic design.
Website
Click to visit

When the two owners were looking for a branding agency they approached An.X to audit their current designs as the existing materials had been in use for a many years. They felt it was time for a brand refresh.

One driver of this design change was a goal to secure larger corporate clients. So they wanted a brand that would enable them to approach this segment with the confidence that the visual presentation of their business matched the already high quality of their service delivery.

After initial research into the brand’s development over time, and its key aspects, we were able to present a new logo, font and colour palette. This led on to further work implementing the new graphic design style across the various tools this great floristry business uses day to day.

The orchid that formed the centrepiece of the old logo was a necessary requirement to carry through to the new design. Otherwise, the rest of the brand architecture was open to be updated and modernised.

This allowed us to re-evaluate the style of the orchid and match it to a range of cool, fresh modern colours and fonts.

As a small business, with a lot of existing design collateral in use, it took Shirley Snells around two years to phase out the old look and fully incorporate the new brand. We guided them throughout this period as we continued to supply updated collateral, uniforms and so on. One quick win they did achieve related to their primary goal of new corporate clients. Within the first six months of the branding work going public, they secured every one of the clients on their target list. Within the first year, their turnover increased by 40%.

Testimonials

The new branding has really raised our profile. An.X have always gone that extra mile to ensure we are a happy client.

Phil Joliffe
Owner

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