Branding – Medical Technology

Branding - Medical Technology

Medisieve came to us during the start up phase of their business developing a groundbreaking drug-free malaria treatment. Invented by Dr George Frodsham as part of his PhD research at UCL, it involves a magnetic sieve that removes malaria infected blood cells directly from the patient.

Client
Medisieve
Services
Branding, Stationery, Presentation Tools
Website
Click to visit

This design brief involved the development of a short form brand strategy, logo design, business card, PowerPoint template and business stationery, which would help Medisieve continue to attract backing to further develop the technology.

We carried out a rapid on boarding with the client in London, spending a day getting up to speed with the business, the technology, the various audience segments and potential alternative treatments.

This enabled us to create a striking visual identity that encapsulated the process and the business’ position in the marketplace. Once we’d locked down the logo, colour themes and fonts we moved on to applying the style to the various presentation tools that Medisieve needed.

A range of materials were designed, many of which were converted into Microsoft Office suite formats in order for George and his team to use them on a day to day basis at low cost.

When developing new visual identities like this, it’s critical to consider their usage in various media. Clarity at small scale is critical, especially for social media.

Testimonials

We used An.X to rebrand MediSieve, including producing a new logo, graphics, marketing materials and stationery for the company. We were really pleased with both the process and outputs. Jon and his team were a pleasure to work with, both responsive and imaginative. The ‘post-sales customer service’ has also been excellent as they’ve helped us to ensure that we make the most out of their work. Highly recommended!

Dr. George Frodsham
Owner

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Branding A Veterans’ Service

Branding A Veterans' Service

Entrain Space is a new model in veterans’ resettlement services. This first of a kind model combines an enterprise-based training program together with housing under one roof. It was created by social developer Our Enterprise who asked us to create the brand identity and oversee the marketing activity.

Client
Our Enterprise
Services
Branding, Website, Marketing
Website
Click to visit

When social developer Our Enterprise asked us to help create a brand for their veterans’ training and resettlement program we jumped at the chance. The program offers service-leavers and veterans the personalised support they need to kick-start the next chapter in their life and maximise their chances of a good transition from the services, whilst giving UK companies and communities the platform to access and benefit from this exceptionally hardworking and focused talent pool.

We initiated primary research followed by a series of workshops and interviews with key individuals and partner organisations. This allowed us to delve deep into the brand’s purpose and mission and Entrain Space was born.

This brand work had a number of deliverables including a full brand manual, marketing strategy, website and graphic design work on various pieces of marketing collateral. We’re also consulting on interior design, café fixtures and fittings, murals, building signage and lighting.

The first Entrain Space in Wilton, Salisbury was opened by Sophie, Countess of Wessex, in October 2019 and received a visit from Prime Minister Boris Johnson shortly thereafter. It has garnered strong support from within the MOD and branches of the military service. We continue to work on this exciting project.

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