Branding A Veterans’ Service

Branding A Veterans' Service

Entrain Space is a new model in veterans’ resettlement services. This first of a kind model combines an enterprise-based training program together with housing under one roof. It was created by social developer Our Enterprise who asked us to create the brand identity and oversee the marketing activity.

Client
Our Enterprise
Services
Branding, Website, Marketing
Website
Click to visit

When social developer Our Enterprise asked us to help create a brand for their veterans’ training and resettlement program we jumped at the chance. The program offers service-leavers and veterans the personalised support they need to kick-start the next chapter in their life and maximise their chances of a good transition from the services, whilst giving UK companies and communities the platform to access and benefit from this exceptionally hardworking and focused talent pool.

We initiated primary research followed by a series of workshops and interviews with key individuals and partner organisations. This allowed us to delve deep into the brand’s purpose and mission and Entrain Space was born.

This brand work had a number of deliverables including a full brand manual, marketing strategy, website and graphic design work on various pieces of marketing collateral. We’re also consulting on interior design, café fixtures and fittings, murals, building signage and lighting.

The first Entrain Space in Wilton, Salisbury was opened by Sophie, Countess of Wessex, in October 2019 and received a visit from Prime Minister Boris Johnson shortly thereafter. It has garnered strong support from within the MOD and branches of the military service. We continue to work on this exciting project.

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Video Game Marketing

Video Games Marketing

Sega required a key visual for a new launch, Aliens Colonial Marines, which could be used for both the main packaging and also as the primary graphic for the campaign. In addition, they asked for an interesting and relevant special edition pack that would sit around a resin figure of a Colonial Marine battling an Alien.

Client
Sega UK
Services
Graphic Design, Packaging Design

This was a challenging project as it involved the creation of hero artwork for one of the most iconic entertainment brands in the World. It was an open brief with the understanding that there would be multiple levels of approval from various stakeholders, not least Fox themselves.

The initial phase of work centred around the creation of the hero ‘Alien’ image and associated marines before moving on to pack and then print and digital ad creation. The multiple stakeholders meant that approvals could take some time and various changes, often conflicting, were needed.

Sega’s brief requested that we then create a special pack around a resin statue that had been previously designed and gave us a target budget for the production of the remaining special pack contents. The concept we had for the outer wrap involved a swarm of Aliens trying to attack the lone Marine inside the box. Once that semi-transparent O-sleeve is removed the cardboard reveals the metal flooring and panels of a spaceship or colony base. The internal contents were themed around an information pack notionally issued to a recruit in the Colonial Marines, with despatch orders, a schematic of the main ship and unit patches that could be sewn onto clothing.

There were some very specific directions for this project given the history and specific look and feel that had been developed over the years. Clearly the key art needed to heavily feature the Alien itself as well as to convey a sense of tension between it and the main characters.

Tonally, cool blues and blacks were necessary to reflect the iciness of space and the sci-fi setting. We also needed to set up the design so that it could be used in both portrait and landscape form. We sketched up a selection of approaches before settling on one and commissioning a CG render. As you can see, the end result is very striking.

This iconic pack was actually one of the three concepts we proposed in the initial pitch. The license holders and developers requested a different direction for some months before determining that the initial idea was the most striking and relevant.

We also worked with Sega on a related Alien product, Alien: Isolation, supplying design direction and pack concepts which were given to the game design team.

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Video Marketing – Visit Wiltshire

Video Marketing

As one of a number of graphic design agencies on Visit Wiltshire’s roster, we have worked on various projects for them, including these three corporate videos as well as brochures designed for consumers and the travel trade.

Client
Visit Wiltshire
Services
Video Marketing, Brochure Design
Video
Click to watch

In commissioning this video series, Visit Wiltshire were looking for a video production company that could deliver a series of three videos in a short time frame with a limited budget to help them to kick off the “Timeless” advertising campaign for Wiltshire. Visit Wiltshire’s campaign had a core message about the county’s ageless vistas and classic architecture. This was then split into three specific messages titled – Time for Wiltshire, Press Pause and Made of England.

A video project like this needs to go through a number of steps including creating appropriate storyboards, co-ordinating schedules with Visit Wiltshire and the multiple partner locations for the shoot, then nervously monitoring the weather forecasts! Fortunately we had clear skies on all the shoot days, working at over 30 locations across the county over a period of a month. It was a packed shooting schedule that required a lot of co-operation from the venues and solid scheduling on our side.

Shoots included a trip in a hot air balloon and being mobbed, sweetly, by lemurs at Longleat. During the editing phase, we worked with a local musician who composed a suite of tracks for the trailers. We phased delivery of the final cuts of this video in time with the client’s roll out schedule.

The videos were distributed through Facebook, YouTube and other channels and achieved huge views and impressions in a very short space of time. This resulted in over 1 million impressions and more than 67k views, quickly making our “Time for Wiltshire” ad the #1 viewed video on Visit Wiltshire’s YouTube channel.

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Marketing a Radio Station

Marketing a Radio Station

After beating many other advertising companies to become the agency of record for Spire FM, we supplied them with a range of design work and marketing support, from motion graphics to banners and promotional goods.

Client
Spire FM
Services
Graphic Design, Bus Ads, Motion Graphics

We worked with Spire FM for a number of years on a variety of projects. These briefs covered improving the brand identity, creation of exhibition banners, video trailers and promotional products for sales days, as well as attending those days to deliver presentations on marketing and media use.

We also designed outdoor ads for Spire FM’s own clients, which are various businesses in and around Salisbury, that are placed on the rear of the Salisbury Reds Park & Ride buses.

Spire FM had no in house design capacity so were were tasked with creating any marketing tools that the radio station needed to support various campaigns.

The various design approaches we used were handed over, after a number of years, to an in house designer and used as templates for ongoing promotions. The Options sales campaign proved particularly successful and we were asked to support it with design and public speaking on multiple occasions.

The South Wiltshire Business of the Year Awards design approach was completely revamped with new branding and a website. In addition, we were appointed judges of the Marketing Excellence category.

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Video Game Marketing

Video Games Marketing

We are specialists in packaging design, brand consultancy and strategic marketing for the video games industry.

We have been working with Konami for over 20 years now. We’ve helped them launch Metal Gear Solid and been its brand guardians ever since the PSOne days. We’ve also created packaging for every version of Pro Evolution Soccer, amongst a huge body of work for this top Japanese publisher.

Client
Konami
Services
Graphic Design, Marketing, Video

When Konami decided to reboot Castlevania they asked us to help with the brand positioning, advertising and packaging as well as elements of in game content.

Castlevania is a long-standing IP for Konami. It  was first released in 1986 on Nintendo’s Famicom system. It’s seen a number of releases since then on just about every console platform.

The reboot in 2008 was being developed by Mercury Steam in Spain. An.X spent the next six years supplying design, script and marketing consultancy services to the Konami’s European Development Studio for this new take on a classic video game series. We even co-wrote the story and dialogue for the first reboot.

The development team in Spain and the marketing team in the UK needed various forms of support. First up came the logo to help with the game announcement, plus various trailers during the pre and post launch phases. In addition there were promotional posters and the various game packaging elements. We were also called on to come up with promotional goods, which we sourced from suppliers in the Far East.

Our work on the game’s story and script allowed us to write and direct voice over sessions with Sir Patrick Stewart, Robert Carlyle and Jason Isaacs. This was a huge privilege to say the least.

With everything from static and animated logo design, script writing, marketing strategy and positioning advice, video trailers, promotional posters and advertising, it’s fair to say we were heavily involved in all aspects of this series’ reboot and promotion. Although Konami do not release specific sales numbers, the Lords of Shadow series of Castlevania games is the best-selling version of the brand ever released.

Konami is our longest-standing client and we continue to work with them, most regularly on European packaging design and first party submissions handling. We’re proud to have helped launch and promote every single Konami video game released over the last 23 years.

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Outdoor Ad Campaign

Outdoor Ad Campaign

We worked with the then recently formed Chippenham BID over a six month period on an outdoor advertising campaign along with some video marketing in order to help them promote the town and various initiatives that they and others carried out.

Client
Chippenham BID
Services
Outdoor Ad Campaign, Video
Video
Click to watch

Our initial brief was design and develop an outdoor advertising campaign to promote the installation of a town centre free wi-fi system – the campaign needed to be visible to visitors to the town centre but also required a Google Adwords component targeted at residents in a tight geographic radius of the town centre.

After drafting the ideas for the outdoor advertising campaign, we created the artwork to support it, bought appropriate Google Adwords and Google Display Ads to hit the target audiences and secured a partner to help deliver some of the more creative outdoors ads we’d devised.

This proved so successful that we were then briefed to help promote the town’s Christmas Lights Festival through the production of a Christmas video.

The Christmas videos proved to be a special challenge as we filmed in the Autumn when most businesses hadn’t dressed their premises for the Christmas season. We had to carefully plan the shot list (mood, decoration, etc.) of the interiors with each business owner. The winter atmosphere for the external shots was achieved in post-production.

The wi-fi promotion campaign led by the outdoor ads was an immediate success and Chippenham BID achieved their download goals for the connected App in a very short time.

The first of two Christmas trailers went live very shortly after it was delivered to the client, generating an amazing 20,000 views on Vimeo in a matter of days. Local media picked up on this and and also on the second one’s success, comparing the campaign favourably to commercials produced by John Lewis and Sainsbury’s.

Testimonials

Absolutely delighted. That is fantastic – we are really impressed with those figures… it has definitely raised awareness… we’re really happy with the campaign.

Amy Cameron
Chippenham BID

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Brochure Design and Marketing

Brochure Design and Marketing

The Salisbury BID was formed in late 2014 with various remits covering business support, city street maintenance as well as marketing and events.

We were part of an initial consultative group that helped with marketing strategy and graphic design. We delivered leaflet design and annual report design in the early stages of the BID’s establishment.

Client
Salisbury BID
Services
Brochure Design, Marketing
Website
Click to visit

We were part of the initial steering group that helped establish the BID in Salisbury city centre and contributed to various marketing sub groups and committees and presented reports to the Board in the early months. Once the local businesses had voted for the establishment of this Business Improvement District, we created various leaflets designs for its business members as well as the general public. Alongside maps and travel guides for public use, we created annual reports for the BID team and their members.

Salisbury’s BID is now in its second five year term and it continues to go from strength to strength. It has implemented many campaigns to promote Salisbury city centre and was recently challenged with lifting the profile of the city in the wake of the novichok nerve agent attack on the Skripals and others and the subsequent clean up operation.

Testimonials

We have worked with An.X on many projects and have found they always produce excellent work.

Robin McGowan
Chief Executive

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B2B Marketing Campaign

B2B Marketing Campaign

Inspire by Wessex Chambers is tasked by national and local government to support economic growth across Swindon and Wiltshire. One partner they worked with was the Swindon and Wiltshire Growth Hub, which connects knowledge, funders, business support and the industry together.

Client
Inspire by Wessex
Services
Marketing Campaign, TV & Digital Ads
Video
Click to watch

The goal of the marketing campaign was to generate sign ups for a series of business seminars offering free advice on obtaining finance for small businesses and marketing your business. One of the key KPIs for the campaign was to drive the audience to sign up to one of a series of strategy days. So, it was critical that there was a sign up mechanism designed into the creative assets.

We devised a multi channel approach with video marketing at its heart alongside Google Display Ads, Google AdWords, a direct mail shot delivered to the same households that our TV Ad was being targeted at and a SKY TV AdSmart schedule showcasing two 30-second spots. All the creative elements drove recipients to two specific landing pages containing sign-up forms for the free business seminar days. In addition, we worked with two other agencies who implemented the Google Ad buy for the digital ads we’d created and who coded the landing pages into the Swindon & Wiltshire Growth Hub’s main site.

This primarily video marketing campaign delivered a 140% increase in site sessions and a 563% increase in page views. The Google Display portion delivered 90,000 impressions from a very tight audience profile. Sky AdSmart added another 60,000 impressions with an average 3.6 frequency across specific Wiltshire households. Two courses were fully booked during the campaign period.

Testimonials

The team at An.X are always very responsive, meeting some tight timescales we have to work to. They have been quick to understand our objectives, generating innovative and interesting creatives.

Jess Pitman
Marketing Manager

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