Branding – Skincare

Branding Skincare

Romilly Wilde is a luxury skincare and perfume brand conceived by the wonderful Susie Willis who set out to create an efficient, modern, natural skincare range and accompanying perfumes.

Client
Wilde Beauty
Services
Branding, Strategy, Packaging Design
Website
Click to visit

We were originally tasked with developing a brand strategy for the range, including helping to form the brand name. This led into further work on the logo design, the packaging design and overall visual approach.

We dived in at the deep end researching a plethora of natural skincare brands, developing competitor maps and tone of voice analysis. This three month research and report period ended with a well rounded brand strategy, enabling Susie and her team to move on to creating the primary (container) packaging design and secondary (outer) packaging design with us. This vibrant design is the visual representation of all the positioning work we did.

We’ve helped with a significant part of getting this brand to market. From the brand identity and tone of voice, to packaging design and general consultancy. The brand has now been featured in Vogue, Stella, The Times Magazine, ES Magazine and more as well as being ranged in Harrods. 

Testimonials

The boys at An.X are so much more than a design agency. They really understand business, brands, customers and behaviour. I have worked with many creative and branding agencies and their attention to detail is world class. Together they have a modern application and adaptability that suits all genres, with an old school approach to working partnerships. I can not recommend more highly and always look forward to a meeting with the team. Good coffee too!

Susie Willis
Founder

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Website For Prolific Author

Website Design For Author

Andrew Norman is a prolific Dorset-based author of biographies and general history books. His body of work comprises over 37 titles encompassing histories of Tyneham and Purbeck plus biographies of people as diverse as Marilyn Monroe, Agatha Christie and Robert Mugabe. We designed his personal website and logo.

Client
Andrew Norman
Services
Website Design, Logo
Website
Click to visit

As this brief involved the creation of a brand identity for what is, essentially, a personal brand we took the route of designing a graphic version of Andrew’s signature.

The new site needed careful thought around page structure to ensure a clean uniformity to its design and layout whilst allowing for a diverse range of book titles to be accessed easily. The site was finished with an ochre and grey palette, which perfectly complemented the maturity of Andrew’s work.

Andrew’s new site is already drawing praise from fellow academics and writers. We continue to monitor and audit the SEO work we completed and adjust content as necessary. This project was undertaken as part of our special website design and build offer, which is perfect for small companies and sole traders.

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