Graphic Design Archives - Page 2 of 2

Brochure Design and Marketing

The Salisbury BID was formed in late 2014 with various remits covering business support, city street maintenance as well as marketing and events.

We were part of an initial consultative group that helped with marketing strategy and graphic design. We delivered leaflet design and annual report design in the early stages of the BID’s establishment.


Client	Salisbury BID
Services	Brochure Design, Marketing
Website	Click to visit

We were part of the initial steering group that helped establish the BID in Salisbury city centre and contributed to various marketing sub groups and committees and presented reports to the Board in the early months. Once the local businesses had voted for the establishment of this Business Improvement District, we created various leaflets designs for its business members as well as the general public. Alongside maps and travel guides for public use, we created annual reports for the BID team and their members.

Salisbury’s BID is now in its second five year term and it continues to go from strength to strength. It has implemented many campaigns to promote Salisbury city centre and was recently challenged with lifting the profile of the city in the wake of the novichok nerve agent attack on the Skripals and others and the subsequent clean up operation.

We have worked with An.X on many projects and have found they always produce excellent work.

Robin McGowan

Chief Executive

Video Game Marketing

This longstanding client, Ubisoft, has asked us to design for a lot of different projects over the years. But their request to help them launch a game at E3 in Los Angeles in June 2013 was almost as secretive as the the game itself. Little did we know at the time they’d asked us design for The Division.


Client	Ubisoft
Services	Graphic Design, Video Production
Website	Click to visit

To help Ubisoft launch this new video game title at E3, we were briefed on the new brand’s purpose, its modern-day setting, location and the fact that the storyline revolved around a weaponised virus being released in the boroughs of New York causing Directive 51 to be implemented. But that was it. We do love a challenge though!

Event marketing for video games can be very creative indeed as we’re often selling an idea or a story. So, for research we looked into how governments deal with pandemics, their strategies and communication methods. Plus, how viruses can spread in densely populated urban areas and the effect on the infected population.

The natural result of this research was to create a ‘US-Government’ bio-hazard warning leaflet, which would be given away free to fans at the show and help start to immerse them in the world of what would come to be revealed as The Division. Plus, another free giveaway, a poster showing a map of Brooklyn’s transport network subtly hinting at a viral path through a host body.

This launch was so successful that Ubisoft asked us to collaborate again two years later at another E3 event. So, in 2015, we created a series of animated videos that were displayed on screens around their event booth, showing visitors how to play the demo of The Division that they were waiting patiently in line for. These too proved successful and Ubisoft’s internal development team went on to implement them, now using the in game graphics, for the open Beta test in February 2016, a few weeks before the game’s launch.

We’ve helped Ubisoft with many of their most successful brands including Rainbow Six, Far Cry, Ghost Recon, Splinter Cell and, of course, The Division.

Brochure Design – Timage

Timage, an Essex-based supplier of high grade marine fixtures and fittings, has returned to us on multiple occasions to design their various product catalogues. This family owned business with its strong Italian heritage appreciates our attention to detail and print management service.


Client	Timage EU
Services	Brochure Design & Print

After our successful work on an earlier product catalogue for Timage, they came back for a new brochure for their lighting and furniture ranges.

Having already designed a great brochure for Timage the previous year, the initial stages of this project were simple to execute at speed. We already knew what different paper types would suit the client and their product ranges and that the most likely print supplier would be Park Lane Press who’d printed the earlier job. Plus, the brief from the client was straightforward and and they had confidence we could deliver to their high standards in a timely manner.

The greatest difficulty was ensuring we had all the requisite photographic assets from the various manufacturers that Timage use. And that they were all in technical formats that could be used in this new brochure design. This project also needed a great deal of photo retouching as the various product shots had been lit differently and were in a range of compositions. We hope you’ll agree that the end result reflects the quality of these fantastic lighting and furniture products.

The initial short run of catalogues was delivered in time for a large trade event that Timage were attending. They were well received by show attendees and helped contribute to enquiries and sales from the event. A later longer print run has been used in the showroom as part of a suite of display materials.

We would highly recommend An.X. They understood our brief straight away and brought our vision to life effectively and in a professional manner whilst remaining approachable at all times. It really felt as if we were working together on the project and we are really happy with the finished brochure.

Claire Lanza

Director

Branding – Leisure Business

kingston trampoline academy graphic design

Kingston Trampoline Academy is a world class training business producing elite level competitors whilst maintaining a family friendly approach that allows anyone interested in the sport to join and just have fun without focusing on competition.


Client	Kingston Trampoline Academy
Services	Branding, Logo Design, Collateral
Website	Click to visit

Having recently undergone a brand strategy review, Andrew and Michael Freeman, the Academy’s directors, asked us to design a visual identity – logo and supporting brand materials.

The team at KTA needed a full set of brand materials once the logo, colour palette and font family were all designed. This included apparel for both staff and students, stationery, student reports, posters, pop up displays, a PowerPoint presentation template and print and digital ads to promote the Academy.

The KTA team presented a very well developed and considered brand strategy to us, which made it fundamentally simpler to design the initial concepts for the new logo and primary brand architecture. Creating the line art representation of a trampolinist in full spin was trickier to achieve as we wanted a balance between dynamism and simplicity but the end result is works well.

Since being established in 2006, and with the Freeman brothers joining in 2011, the Academy has gone from strength to strength. KTA gymnasts have won 8 World Age Group Championship medals (x5 Gold, x1 Silver, x2 Bronze) and seen 3 gymnasts on World Class Programmes. And, since 2013 have helped more than 2,500 members to enjoy trampoline gymnastics and make some lifelong memories.

Eddie and his team worked with us to design a new identify for our trampoline business. We received excellent service – sector analysis, concepts and refinement of the final design. We are delighted with our graphics and identity. The team kept to our deadlines and are always willing to help with edits or requests. We continue to use An.X Ltd. for further work.

Michael Freeman

Owner & Master Gymnast

Branding – Venue Hire

wellington barn wiltshire graphic design

Wellington Barn is a successful venue hire business in north Wiltshire. With over 2,700 square feet of modernised barn space and loads of parking, it is perfect for hosting weddings, conferences and product launches.


Client	Wellington Barn
Services	Logo refresh, Posters & Flyers
Website	Click to visit

Wellington Barn originally approached us about a brand refresh in November 2016. During the development process, once they’d seen the impact that an improved logo could have, the work extended into poster designs, menu designs, advertising and pop up banners.

From the initial work on simplifying and modernising the logo, we designed a range of promotional flyers and online banners for various campaigns, many focusing on their busy wedding season.

One innovative layout we completed early in the project was a wedding brochure which was designed as an elongated luggage tag with a hole punched brass fixing. This allowed the client to unbind the pages and replace the price schedule as often as necessary without the need for a full reprint.

We continue to work with Wellington Barn for all their graphic design, advertising and promotion needs. Their business continues to flourish from their lovely location in north Wiltshire.

An.X provide a professional service in graphic design. We have used them for several projects, including flyers, magazine adverts, brochures and business cards. Great to work with and a very fast responses! Highly recommended!

Keri Maundrell

Director

Branding – Florist Business

shirley snells salisbury graphic design agency

Shirley Snells is a well established Salisbury florists, first trading in 1969. They are the leading florists in the city with a thriving consumer and business customer base alongside a very successful wedding flowers segment.


Client	Shirley Snells Florists
Services	Brand strategy. Logo design. Graphic design.
Website	Click to visit

When the two owners were looking for a branding agency they approached An.X to audit their current designs as the existing materials had been in use for a many years. They felt it was time for a brand refresh.

One driver of this design change was a goal to secure larger corporate clients. So they wanted a brand that would enable them to approach this segment with the confidence that the visual presentation of their business matched the already high quality of their service delivery.

After initial research into the brand’s development over time, and its key aspects, we were able to present a new logo, font and colour palette. This led on to further work implementing the new graphic design style across the various tools this great floristry business uses day to day.

The orchid that formed the centrepiece of the old logo was a necessary requirement to carry through to the new design. Otherwise, the rest of the brand architecture was open to be updated and modernised.

This allowed us to re-evaluate the style of the orchid and match it to a range of cool, fresh modern colours and fonts.

As a small business, with a lot of existing design collateral in use, it took Shirley Snells around two years to phase out the old look and fully incorporate the new brand. We guided them throughout this period as we continued to supply updated collateral, uniforms and so on. One quick win they did achieve related to their primary goal of new corporate clients. Within the first six months of the branding work going public, they secured every one of the clients on their target list. Within the first year, their turnover increased by 40%.

The new branding has really raised our profile. An.X have always gone that extra mile to ensure we are a happy client.

Phil Joliffe

Owner

Tag: Graphic Design

Brochure Design and Marketing

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Brochure Design and Marketing

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Video Game Marketing

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Video Game Marketing

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Brochure Design – Timage

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Product Catalogue Design

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Branding – Leisure Business

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Branding a leisure business

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Branding – Venue Hire

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Graphic design for a venue hire business

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Branding – Florist Business

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Branding a florists

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