Video Marketing – Visit Wiltshire

Video Marketing

As one of a number of graphic design agencies on Visit Wiltshire’s roster, we have worked on various projects for them, including these three corporate videos as well as brochures designed for consumers and the travel trade.

Client
Visit Wiltshire
Services
Video Marketing, Brochure Design
Video
Click to watch

In commissioning this video series, Visit Wiltshire were looking for a video production company that could deliver a series of three videos in a short time frame with a limited budget to help them to kick off the “Timeless” advertising campaign for Wiltshire. Visit Wiltshire’s campaign had a core message about the county’s ageless vistas and classic architecture. This was then split into three specific messages titled – Time for Wiltshire, Press Pause and Made of England.

A video project like this needs to go through a number of steps including creating appropriate storyboards, co-ordinating schedules with Visit Wiltshire and the multiple partner locations for the shoot, then nervously monitoring the weather forecasts! Fortunately we had clear skies on all the shoot days, working at over 30 locations across the county over a period of a month. It was a packed shooting schedule that required a lot of co-operation from the venues and solid scheduling on our side.

Shoots included a trip in a hot air balloon and being mobbed, sweetly, by lemurs at Longleat. During the editing phase, we worked with a local musician who composed a suite of tracks for the trailers. We phased delivery of the final cuts of this video in time with the client’s roll out schedule.

The videos were distributed through Facebook, YouTube and other channels and achieved huge views and impressions in a very short space of time. This resulted in over 1 million impressions and more than 67k views, quickly making our “Time for Wiltshire” ad the #1 viewed video on Visit Wiltshire’s YouTube channel.

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Brochure Design – Timage

Product Catalogue Design

Timage, an Essex-based supplier of high grade marine fixtures and fittings, has returned to us on multiple occasions to design their various product catalogues. This family owned business with its strong Italian heritage appreciates our attention to detail and print management service.

Client
Timage EU
Services
Brochure Design & Print

After our successful work on an earlier product catalogue for Timage, they came back for a new brochure for their lighting and furniture ranges.

Having already designed a great brochure for Timage the previous year, the initial stages of this project were simple to execute at speed. We already knew what different paper types would suit the client and their product ranges and that the most likely print supplier would be Park Lane Press who’d printed the earlier job. Plus, the brief from the client was straightforward and and they had confidence we could deliver to their high standards in a timely manner.

The greatest difficulty was ensuring we had all the requisite photographic assets from the various manufacturers that Timage use. And that they were all in technical formats that could be used in this new brochure design. This project also needed a great deal of photo retouching as the various product shots had been lit differently and were in a range of compositions. We hope you’ll agree that the end result reflects the quality of these fantastic lighting and furniture products.

The initial short run of catalogues was delivered in time for a large trade event that Timage were attending. They were well received by show attendees and helped contribute to enquiries and sales from the event. A later longer print run has been used in the showroom as part of a suite of display materials.

Testimonials

We would highly recommend An.X. They understood our brief straight away and brought our vision to life effectively and in a professional manner whilst remaining approachable at all times. It really felt as if we were working together on the project and we are really happy with the finished brochure.

Claire Lanza
Director

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