Branding Archives - An.X Ltd.

Branding – Skincare

Romilly Wilde is a luxury skincare and perfume brand conceived by the wonderful Susie Willis who set out to create an efficient, modern, natural skincare range and accompanying perfumes.


Client	Wilde Beauty
Services	Branding, Strategy, Packaging Design
Website	Click to visit

We were originally tasked with developing a brand strategy for the range, including helping to form the brand name. This led into further work on the logo design, the packaging design and overall visual approach.

We dived in at the deep end researching a plethora of natural skincare brands, developing competitor maps and tone of voice analysis. This three month research and report period ended with a well rounded brand strategy, enabling Susie and her team to move on to creating the primary (container) packaging design and secondary (outer) packaging design with us. This vibrant design is the visual representation of all the positioning work we did.

We’ve helped with a significant part of getting this brand to market. From the brand identity and tone of voice, to packaging design and general consultancy. The brand has now been featured in Vogue, Stella, The Times Magazine, ES Magazine and more as well as being ranged in Harrods.

The boys at An.X are so much more than a design agency. They really understand business, brands, customers and behaviour. I have worked with many creative and branding agencies and their attention to detail is world class. Together they have a modern application and adaptability that suits all genres, with an old school approach to working partnerships. I can not recommend more highly and always look forward to a meeting with the team. Good coffee too!

Susie Willis

Founder

Branding – Medical Technology

Medisieve came to us during the start up phase of their business developing a groundbreaking drug-free malaria treatment. Invented by Dr George Frodsham as part of his PhD research at UCL, it involves a magnetic sieve that removes malaria infected blood cells directly from the patient.


Client	Medisieve
Services	Branding, Stationery, Presentation Tools
Website	Click to visit

This design brief involved the development of a short form brand strategy, logo design, business card, PowerPoint template and business stationery, which would help Medisieve continue to attract backing to further develop the technology.

We carried out a rapid on boarding with the client in London, spending a day getting up to speed with the business, the technology, the various audience segments and potential alternative treatments.

This enabled us to create a striking visual identity that encapsulated the process and the business’ position in the marketplace. Once we’d locked down the logo, colour themes and fonts we moved on to applying the style to the various presentation tools that Medisieve needed.

A range of materials were designed, many of which were converted into Microsoft Office suite formats in order for George and his team to use them on a day to day basis at low cost.

When developing new visual identities like this, it’s critical to consider their usage in various media. Clarity at small scale is critical, especially for social media.

We used An.X to rebrand MediSieve, including producing a new logo, graphics, marketing materials and stationery for the company. We were really pleased with both the process and outputs. Jon and his team were a pleasure to work with, both responsive and imaginative. The ‘post-sales customer service’ has also been excellent as they’ve helped us to ensure that we make the most out of their work. Highly recommended!

Dr. George Frodsham

Owner

Branding A Veterans’ Service

Entrain Space is a new model in veterans’ resettlement services. This first of a kind model combines an enterprise-based training program together with housing under one roof. It was created by social developer Our Enterprise who asked us to create the brand identity and oversee the marketing activity.


Client	Our Enterprise
Services	Branding, Website, Marketing
Website	Click to visit

When social developer Our Enterprise asked us to help create a brand for their veterans’ training and resettlement program we jumped at the chance. The program offers service-leavers and veterans the personalised support they need to kick-start the next chapter in their life and maximise their chances of a good transition from the services, whilst giving UK companies and communities the platform to access and benefit from this exceptionally hardworking and focused talent pool.

We initiated primary research followed by a series of workshops and interviews with key individuals and partner organisations. This allowed us to delve deep into the brand’s purpose and mission and Entrain Space was born.

This brand work had a number of deliverables including a full brand manual, marketing strategy, website and graphic design work on various pieces of marketing collateral. We’re also consulting on interior design, café fixtures and fittings, murals, building signage and lighting.

The first Entrain Space in Wilton, Salisbury was opened by Sophie, Countess of Wessex, in October 2019 and received a visit from Prime Minister Boris Johnson shortly thereafter. It has garnered strong support from within the MOD and branches of the military service. We continue to work on this exciting project.

Branding – Arches of Oman

The Arches of Oman is an art installation in Muscat situated in the gardens of the Royal Opera House Muscat in Oman. It was unveiled in November 2017 after a three year creative and construction phase.


Client	Aluris
Services	Branding, Marketing Strategy, Web
Website	Click to visit

We were approached by the Project Director, Julian Glyn-Owen and Creator, Giles Rayner, to help promote this fabulous water sculpture.

Although an initial visual identity had been created early in the project’s development, primarily for the internal team, we were tasked with creating a new one to become its public face going forwards. In addition, an accompanying marketing strategy was needed. From there we moved on to designing various marketing collateral pieces, a website and video content for it.

The brief had dual goals of promoting the existence of the sculpture itself as well as reinforcing the team’s capacity to deliver other such large scale public installations.

We developed the brand position, target audience profiles and set various targets around the required goal. The new website, video and PR Agency we brought on were tasked with delivering on this. The PR campaign generated positive press coverage from local, national and international media. Coverage was achieved in Oman and neighbouring Arab territories, as well as regional print and radio and Country Life in the UK.

Website Design for Pet Shop

Amesbury Pets is a recently opened pet shop in Amesbury near Salisbury. It’s a local retail business created by service leaver, Graham, who needed a logo and e-commerce website to support his new business.


Client	Amesbury Pets
Services	Website Design, Logo Design
Website	Click to visit

This was a fun project to help our client with. Many new retail businesses don’t consider their logo design deeply enough which is natural given the quantity of work needed to launch a new retailer. The downside is they can end up with a poorly implemented design that perhaps works only on their storefront as signage but is lacking in all other areas it’s needed. Thankfully, Graham had the foresight to consider every aspect of this launch, including the logo design and e-commerce website.

The visual identity for Amesbury Pets needed to reflect Graham’s goal of providing friendly service supplying a full range of natural pet food for a variety of different animals. So, a palette using natural tones was chosen with a hand drawn logo style accented by further hand written-style flourishes on the website.

Graham’s business launch was a resounding success and he’s already found himself a loyal customer base. We continue to work with him to audit and improve the site’s SEO to help him attract new customers. This brief was part of website design and build special offer, which is perfect for start ups, sole traders and small companies.

Branding – Medical Services

Ardens develops templates for GPs to use in their clinical practices to manage client data. When they approached us the business had been established for a few years and much of the design and branding work had been carried out in house.


Client	Ardens Health Informatics
Services	Branding, Web, Stationery
Website	Click to visit

This Salisbury-based medical services business approached An.X to help create a professional brand, create a new logo and then incorporate the work into a short form brand manual. We implemented their new professional design across a range of media, including a website, business stationery and exhibition materials.

Initially we carried out a marketing audit of the business. These audits usually involve a series of meetings interviewing key personnel and clients, collating all promotional materials and reviewing their content before submitting a report. After a thorough research phase, we have an understanding of the service delivery and customer needs. We then focus on creating a logo and a colour palette to combine, in this case, a feeling of technology and data management in the medical sphere.

Once the brand design was established, we applied it primarily to the website, and carried out a root and stem review of the information flow and user experience. Designs for stationery, exhibition displays, pop-up displays and flyers followed soon afterwards.

An.X Agency has transformed our business by creating us a really strong brand to work from. This has given us a fantastic platform to base our advertising and marketing strategies on. Subsequently, our business has grown considerably and is going from strength to strength. The quality and consistency of their work across our website, business cards, fliers and exhibition stands has been exceptional. I’d highly recommend them to everyone.

Dr. Rob Greville-Heygate

Founder & Director

Branding – Leisure Business

kingston trampoline academy graphic design

Kingston Trampoline Academy is a world class training business producing elite level competitors whilst maintaining a family friendly approach that allows anyone interested in the sport to join and just have fun without focusing on competition.


Client	Kingston Trampoline Academy
Services	Branding, Logo Design, Collateral
Website	Click to visit

Having recently undergone a brand strategy review, Andrew and Michael Freeman, the Academy’s directors, asked us to design a visual identity – logo and supporting brand materials.

The team at KTA needed a full set of brand materials once the logo, colour palette and font family were all designed. This included apparel for both staff and students, stationery, student reports, posters, pop up displays, a PowerPoint presentation template and print and digital ads to promote the Academy.

The KTA team presented a very well developed and considered brand strategy to us, which made it fundamentally simpler to design the initial concepts for the new logo and primary brand architecture. Creating the line art representation of a trampolinist in full spin was trickier to achieve as we wanted a balance between dynamism and simplicity but the end result is works well.

Since being established in 2006, and with the Freeman brothers joining in 2011, the Academy has gone from strength to strength. KTA gymnasts have won 8 World Age Group Championship medals (x5 Gold, x1 Silver, x2 Bronze) and seen 3 gymnasts on World Class Programmes. And, since 2013 have helped more than 2,500 members to enjoy trampoline gymnastics and make some lifelong memories.

Eddie and his team worked with us to design a new identify for our trampoline business. We received excellent service – sector analysis, concepts and refinement of the final design. We are delighted with our graphics and identity. The team kept to our deadlines and are always willing to help with edits or requests. We continue to use An.X Ltd. for further work.

Michael Freeman

Owner & Master Gymnast

Branding – Venue Hire

wellington barn wiltshire graphic design

Wellington Barn is a successful venue hire business in north Wiltshire. With over 2,700 square feet of modernised barn space and loads of parking, it is perfect for hosting weddings, conferences and product launches.


Client	Wellington Barn
Services	Logo refresh, Posters & Flyers
Website	Click to visit

Wellington Barn originally approached us about a brand refresh in November 2016. During the development process, once they’d seen the impact that an improved logo could have, the work extended into poster designs, menu designs, advertising and pop up banners.

From the initial work on simplifying and modernising the logo, we designed a range of promotional flyers and online banners for various campaigns, many focusing on their busy wedding season.

One innovative layout we completed early in the project was a wedding brochure which was designed as an elongated luggage tag with a hole punched brass fixing. This allowed the client to unbind the pages and replace the price schedule as often as necessary without the need for a full reprint.

We continue to work with Wellington Barn for all their graphic design, advertising and promotion needs. Their business continues to flourish from their lovely location in north Wiltshire.

An.X provide a professional service in graphic design. We have used them for several projects, including flyers, magazine adverts, brochures and business cards. Great to work with and a very fast responses! Highly recommended!

Keri Maundrell

Director

Branding – Florist Business

shirley snells salisbury graphic design agency

Shirley Snells is a well established Salisbury florists, first trading in 1969. They are the leading florists in the city with a thriving consumer and business customer base alongside a very successful wedding flowers segment.


Client	Shirley Snells Florists
Services	Brand strategy. Logo design. Graphic design.
Website	Click to visit

When the two owners were looking for a branding agency they approached An.X to audit their current designs as the existing materials had been in use for a many years. They felt it was time for a brand refresh.

One driver of this design change was a goal to secure larger corporate clients. So they wanted a brand that would enable them to approach this segment with the confidence that the visual presentation of their business matched the already high quality of their service delivery.

After initial research into the brand’s development over time, and its key aspects, we were able to present a new logo, font and colour palette. This led on to further work implementing the new graphic design style across the various tools this great floristry business uses day to day.

The orchid that formed the centrepiece of the old logo was a necessary requirement to carry through to the new design. Otherwise, the rest of the brand architecture was open to be updated and modernised.

This allowed us to re-evaluate the style of the orchid and match it to a range of cool, fresh modern colours and fonts.

As a small business, with a lot of existing design collateral in use, it took Shirley Snells around two years to phase out the old look and fully incorporate the new brand. We guided them throughout this period as we continued to supply updated collateral, uniforms and so on. One quick win they did achieve related to their primary goal of new corporate clients. Within the first six months of the branding work going public, they secured every one of the clients on their target list. Within the first year, their turnover increased by 40%.

The new branding has really raised our profile. An.X have always gone that extra mile to ensure we are a happy client.

Phil Joliffe

Owner

Tag: Branding

Branding Skincare

Testimonials

Work with us and we'll help you achieve your business goals

Branding - Medical Technology

Testimonials

Work with us and we'll help you achieve your business goals

Branding A Veterans' Service

Work with us and we'll help you achieve your business goals

Branding - Art Installation

Work with us and we'll help you achieve your business goals

Website Design for Pet Shop

Work with us and we'll help you achieve your business goals

Branding - Medical Services

Testimonials

Work with us and we'll help you achieve your business goals

Branding a leisure business

Testimonials

Work with us and we'll help you achieve your business goals

Graphic design for a venue hire business

Testimonials

Work with us and we'll help you achieve your business goals

Branding a florists

Testimonials

Work with us and we'll help you achieve your business goals