Brand Strategy Archives

Branding – Skincare

Romilly Wilde is a luxury skincare and perfume brand conceived by the wonderful Susie Willis who set out to create an efficient, modern, natural skincare range and accompanying perfumes.


Client	Wilde Beauty
Services	Branding, Strategy, Packaging Design
Website	Click to visit

We were originally tasked with developing a brand strategy for the range, including helping to form the brand name. This led into further work on the logo design, the packaging design and overall visual approach.

We dived in at the deep end researching a plethora of natural skincare brands, developing competitor maps and tone of voice analysis. This three month research and report period ended with a well rounded brand strategy, enabling Susie and her team to move on to creating the primary (container) packaging design and secondary (outer) packaging design with us. This vibrant design is the visual representation of all the positioning work we did.

We’ve helped with a significant part of getting this brand to market. From the brand identity and tone of voice, to packaging design and general consultancy. The brand has now been featured in Vogue, Stella, The Times Magazine, ES Magazine and more as well as being ranged in Harrods.

The boys at An.X are so much more than a design agency. They really understand business, brands, customers and behaviour. I have worked with many creative and branding agencies and their attention to detail is world class. Together they have a modern application and adaptability that suits all genres, with an old school approach to working partnerships. I can not recommend more highly and always look forward to a meeting with the team. Good coffee too!

Susie Willis

Founder

Branding A Veterans’ Service

Entrain Space is a new model in veterans’ resettlement services. This first of a kind model combines an enterprise-based training program together with housing under one roof. It was created by social developer Our Enterprise who asked us to create the brand identity and oversee the marketing activity.


Client	Our Enterprise
Services	Branding, Website, Marketing
Website	Click to visit

When social developer Our Enterprise asked us to help create a brand for their veterans’ training and resettlement program we jumped at the chance. The program offers service-leavers and veterans the personalised support they need to kick-start the next chapter in their life and maximise their chances of a good transition from the services, whilst giving UK companies and communities the platform to access and benefit from this exceptionally hardworking and focused talent pool.

We initiated primary research followed by a series of workshops and interviews with key individuals and partner organisations. This allowed us to delve deep into the brand’s purpose and mission and Entrain Space was born.

This brand work had a number of deliverables including a full brand manual, marketing strategy, website and graphic design work on various pieces of marketing collateral. We’re also consulting on interior design, café fixtures and fittings, murals, building signage and lighting.

The first Entrain Space in Wilton, Salisbury was opened by Sophie, Countess of Wessex, in October 2019 and received a visit from Prime Minister Boris Johnson shortly thereafter. It has garnered strong support from within the MOD and branches of the military service. We continue to work on this exciting project.

Branding – Arches of Oman

The Arches of Oman is an art installation in Muscat situated in the gardens of the Royal Opera House Muscat in Oman. It was unveiled in November 2017 after a three year creative and construction phase.


Client	Aluris
Services	Branding, Marketing Strategy, Web
Website	Click to visit

We were approached by the Project Director, Julian Glyn-Owen and Creator, Giles Rayner, to help promote this fabulous water sculpture.

Although an initial visual identity had been created early in the project’s development, primarily for the internal team, we were tasked with creating a new one to become its public face going forwards. In addition, an accompanying marketing strategy was needed. From there we moved on to designing various marketing collateral pieces, a website and video content for it.

The brief had dual goals of promoting the existence of the sculpture itself as well as reinforcing the team’s capacity to deliver other such large scale public installations.

We developed the brand position, target audience profiles and set various targets around the required goal. The new website, video and PR Agency we brought on were tasked with delivering on this. The PR campaign generated positive press coverage from local, national and international media. Coverage was achieved in Oman and neighbouring Arab territories, as well as regional print and radio and Country Life in the UK.

Tag: Brand Strategy

Branding – Skincare

Case Studies

Branding Skincare

Testimonials

Work with us and we'll help you achieve your business goals

Branding A Veterans’ Service

Case Studies

Branding A Veterans' Service

Work with us and we'll help you achieve your business goals

Branding – Arches of Oman

Case Studies

Branding - Art Installation

Work with us and we'll help you achieve your business goals

Contact

Quick Links

Legals