Branding – Skincare

Branding Skincare

Romilly Wilde is a luxury skincare and perfume brand conceived by the wonderful Susie Willis who set out to create an efficient, modern, natural skincare range and accompanying perfumes.

Client
Wilde Beauty
Services
Branding, Strategy, Packaging Design
Website
Click to visit

We were originally tasked with developing a brand strategy for the range, including helping to form the brand name. This led into further work on the logo design, the packaging design and overall visual approach.

We dived in at the deep end researching a plethora of natural skincare brands, developing competitor maps and tone of voice analysis. This three month research and report period ended with a well rounded brand strategy, enabling Susie and her team to move on to creating the primary (container) packaging design and secondary (outer) packaging design with us. This vibrant design is the visual representation of all the positioning work we did.

We’ve helped with a significant part of getting this brand to market. From the brand identity and tone of voice, to packaging design and general consultancy. The brand has now been featured in Vogue, Stella, The Times Magazine, ES Magazine and more as well as being ranged in Harrods. 

Testimonials

The boys at An.X are so much more than a design agency. They really understand business, brands, customers and behaviour. I have worked with many creative and branding agencies and their attention to detail is world class. Together they have a modern application and adaptability that suits all genres, with an old school approach to working partnerships. I can not recommend more highly and always look forward to a meeting with the team. Good coffee too!

Susie Willis
Founder

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Website Design – Quinns

Website Design & Branding

Quinns are a well established mechanical and electrical engineering contractors based north of Salisbury. They were established over 15 years ago and have built a strong reputation, especially with their MOD clients. They asked us to design a new website and redesign their brand.

Client
Quinns Ltd.
Services
Website Design, Branding, Graphic Design
Website
Click to visit

Quinns had an existing web presence in the form of a web page provided by Yell and a basic brand identity when we first started working with them. They needed their brand design to be rebuilt and for their web presence to be completely updated. They required a strong and high impact identity to form the basis of all print and digital media to better reflect their status in the mechanical and electrical contracting industry and their work with the Ministry of Defence. 

As with many businesses, their clients were referring to them by the short form of their company name, simply ‘Quinns’. So this was to form the basics for their new brand identity. They manage a fleet of vehicles which their engineers use to visit clients so the brand would need to work above all on their vans and have a fast and strong impact on viewers. Bold confident colours were chosen with a simple logo mark utilising the ‘Q’ of their name.

A new website quickly followed with a sitemap comparable to their closest competitors using professional SEO principles to help their visibility with specific search terms via Google.

We’re continuing to manage their site, tweaking the SEO on a regular basis. Along with updating company stationery and business cards for their team.

Testimonials

An. X has done great work for our business. We previously had no online presence at all and we felt it was time to move our business into the 21st century. With their help, we now have a great website that we are really proud of. We have a stylish new logo that we have put on everything we could think of! We have even started to utilise our Facebook page better by using it to recruit new staff and keep our customers informed of what’s going on in our business. An.X has been an invaluable resource for us during our rebranding, giving us so much help with website content and using social media. Can’t thank them enough.

Rosie Bartley
Office Manager

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Branding – Medical Technology

Branding - Medical Technology

Medisieve came to us during the start up phase of their business developing a groundbreaking drug-free malaria treatment. Invented by Dr George Frodsham as part of his PhD research at UCL, it involves a magnetic sieve that removes malaria infected blood cells directly from the patient.

Client
Medisieve
Services
Branding, Stationery, Presentation Tools
Website
Click to visit

This design brief involved the development of a short form brand strategy, logo design, business card, PowerPoint template and business stationery, which would help Medisieve continue to attract backing to further develop the technology.

We carried out a rapid on boarding with the client in London, spending a day getting up to speed with the business, the technology, the various audience segments and potential alternative treatments.

This enabled us to create a striking visual identity that encapsulated the process and the business’ position in the marketplace. Once we’d locked down the logo, colour themes and fonts we moved on to applying the style to the various presentation tools that Medisieve needed.

A range of materials were designed, many of which were converted into Microsoft Office suite formats in order for George and his team to use them on a day to day basis at low cost.

When developing new visual identities like this, it’s critical to consider their usage in various media. Clarity at small scale is critical, especially for social media.

Testimonials

We used An.X to rebrand MediSieve, including producing a new logo, graphics, marketing materials and stationery for the company. We were really pleased with both the process and outputs. Jon and his team were a pleasure to work with, both responsive and imaginative. The ‘post-sales customer service’ has also been excellent as they’ve helped us to ensure that we make the most out of their work. Highly recommended!

Dr. George Frodsham
Owner

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Branding A Veterans’ Service

Branding A Veterans' Service

Entrain Space is a new model in veterans’ resettlement services. This first of a kind model combines an enterprise-based training program together with housing under one roof. It was created by social developer Our Enterprise who asked us to create the brand identity and oversee the marketing activity.

Client
Our Enterprise
Services
Branding, Website, Marketing
Website
Click to visit

When social developer Our Enterprise asked us to help create a brand for their veterans’ training and resettlement program we jumped at the chance. The program offers service-leavers and veterans the personalised support they need to kick-start the next chapter in their life and maximise their chances of a good transition from the services, whilst giving UK companies and communities the platform to access and benefit from this exceptionally hardworking and focused talent pool.

We initiated primary research followed by a series of workshops and interviews with key individuals and partner organisations. This allowed us to delve deep into the brand’s purpose and mission and Entrain Space was born.

This brand work had a number of deliverables including a full brand manual, marketing strategy, website and graphic design work on various pieces of marketing collateral. We’re also consulting on interior design, café fixtures and fittings, murals, building signage and lighting.

The first Entrain Space in Wilton, Salisbury was opened by Sophie, Countess of Wessex, in October 2019 and received a visit from Prime Minister Boris Johnson shortly thereafter. It has garnered strong support from within the MOD and branches of the military service. We continue to work on this exciting project.

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Video Game Marketing

Video Games Marketing

Sega required a key visual for a new launch, Aliens Colonial Marines, which could be used for both the main packaging and also as the primary graphic for the campaign. In addition, they asked for an interesting and relevant special edition pack that would sit around a resin figure of a Colonial Marine battling an Alien.

Client
Sega UK
Services
Graphic Design, Packaging Design

This was a challenging project as it involved the creation of hero artwork for one of the most iconic entertainment brands in the World. It was an open brief with the understanding that there would be multiple levels of approval from various stakeholders, not least Fox themselves.

The initial phase of work centred around the creation of the hero ‘Alien’ image and associated marines before moving on to pack and then print and digital ad creation. The multiple stakeholders meant that approvals could take some time and various changes, often conflicting, were needed.

Sega’s brief requested that we then create a special pack around a resin statue that had been previously designed and gave us a target budget for the production of the remaining special pack contents. The concept we had for the outer wrap involved a swarm of Aliens trying to attack the lone Marine inside the box. Once that semi-transparent O-sleeve is removed the cardboard reveals the metal flooring and panels of a spaceship or colony base. The internal contents were themed around an information pack notionally issued to a recruit in the Colonial Marines, with despatch orders, a schematic of the main ship and unit patches that could be sewn onto clothing.

There were some very specific directions for this project given the history and specific look and feel that had been developed over the years. Clearly the key art needed to heavily feature the Alien itself as well as to convey a sense of tension between it and the main characters.

Tonally, cool blues and blacks were necessary to reflect the iciness of space and the sci-fi setting. We also needed to set up the design so that it could be used in both portrait and landscape form. We sketched up a selection of approaches before settling on one and commissioning a CG render. As you can see, the end result is very striking.

This iconic pack was actually one of the three concepts we proposed in the initial pitch. The license holders and developers requested a different direction for some months before determining that the initial idea was the most striking and relevant.

We also worked with Sega on a related Alien product, Alien: Isolation, supplying design direction and pack concepts which were given to the game design team.

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Branding – Arches of Oman

Branding - Art Installation

The Arches of Oman is an art installation in Muscat situated in the gardens of the Royal Opera House Muscat in Oman. It was unveiled in November 2017 after a three year creative and construction phase.

Client
Aluris
Services
Branding, Marketing Strategy, Web
Website
Click to visit

We were approached by the Project Director, Julian Glyn-Owen and Creator, Giles Rayner, to help promote this fabulous water sculpture. 

Although an initial visual identity had been created early in the project’s development, primarily for the internal team, we were tasked with creating a new one to become its public face going forwards. In addition, an accompanying marketing strategy was needed. From there we moved on to designing various marketing collateral pieces, a website and video content for it.

The brief had dual goals of promoting the existence of the sculpture itself as well as reinforcing the team’s capacity to deliver other such large scale public installations.

We developed the brand position, target audience profiles and set various targets around the required goal. The new website, video and PR Agency we brought on were tasked with delivering on this. The PR campaign generated positive press coverage from local, national and international media. Coverage was achieved in Oman and neighbouring Arab territories, as well as regional print and radio and Country Life in the UK.

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Website Design for Pet Shop

Website Design for Pet Shop

Amesbury Pets is a recently opened pet shop in Amesbury near Salisbury. It’s a local retail business created by service leaver, Graham, who needed a logo and e-commerce website to support his new business.

Client
Amesbury Pets
Services
Website Design, Logo Design
Website
Click to visit

This was a fun project to help our client with. Many new retail businesses don’t consider their logo design deeply enough which is natural given the quantity of work needed to launch a new retailer. The downside is they can end up with a poorly implemented design that perhaps works only on their storefront as signage but is lacking in all other areas it’s needed. Thankfully, Graham had the foresight to consider every aspect of this launch, including the logo design and e-commerce website.

The visual identity for Amesbury Pets needed to reflect Graham’s goal of providing friendly service supplying a full range of natural pet food  for a variety of different animals. So, a palette using natural tones was chosen with a hand drawn logo style accented by further hand written-style flourishes on the website.

Graham’s business launch was a resounding success and he’s already found himself a loyal customer base. We continue to work with him to audit and improve the site’s SEO to help him attract new customers. This brief was part of website design and build special offer, which is perfect for start ups, sole traders and small companies.

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Website For Prolific Author

Website Design For Author

Andrew Norman is a prolific Dorset-based author of biographies and general history books. His body of work comprises over 37 titles encompassing histories of Tyneham and Purbeck plus biographies of people as diverse as Marilyn Monroe, Agatha Christie and Robert Mugabe. We designed his personal website and logo.

Client
Andrew Norman
Services
Website Design, Logo
Website
Click to visit

As this brief involved the creation of a brand identity for what is, essentially, a personal brand we took the route of designing a graphic version of Andrew’s signature.

The new site needed careful thought around page structure to ensure a clean uniformity to its design and layout whilst allowing for a diverse range of book titles to be accessed easily. The site was finished with an ochre and grey palette, which perfectly complemented the maturity of Andrew’s work.

Andrew’s new site is already drawing praise from fellow academics and writers. We continue to monitor and audit the SEO work we completed and adjust content as necessary. This project was undertaken as part of our special website design and build offer, which is perfect for small companies and sole traders.

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Video Marketing – Visit Wiltshire

Video Marketing

As one of a number of graphic design agencies on Visit Wiltshire’s roster, we have worked on various projects for them, including these three corporate videos as well as brochures designed for consumers and the travel trade.

Client
Visit Wiltshire
Services
Video Marketing, Brochure Design
Video
Click to watch

In commissioning this video series, Visit Wiltshire were looking for a video production company that could deliver a series of three videos in a short time frame with a limited budget to help them to kick off the “Timeless” advertising campaign for Wiltshire. Visit Wiltshire’s campaign had a core message about the county’s ageless vistas and classic architecture. This was then split into three specific messages titled – Time for Wiltshire, Press Pause and Made of England.

A video project like this needs to go through a number of steps including creating appropriate storyboards, co-ordinating schedules with Visit Wiltshire and the multiple partner locations for the shoot, then nervously monitoring the weather forecasts! Fortunately we had clear skies on all the shoot days, working at over 30 locations across the county over a period of a month. It was a packed shooting schedule that required a lot of co-operation from the venues and solid scheduling on our side.

Shoots included a trip in a hot air balloon and being mobbed, sweetly, by lemurs at Longleat. During the editing phase, we worked with a local musician who composed a suite of tracks for the trailers. We phased delivery of the final cuts of this video in time with the client’s roll out schedule.

The videos were distributed through Facebook, YouTube and other channels and achieved huge views and impressions in a very short space of time. This resulted in over 1 million impressions and more than 67k views, quickly making our “Time for Wiltshire” ad the #1 viewed video on Visit Wiltshire’s YouTube channel.

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Marketing a Radio Station

Marketing a Radio Station

After beating many other advertising companies to become the agency of record for Spire FM, we supplied them with a range of design work and marketing support, from motion graphics to banners and promotional goods.

Client
Spire FM
Services
Graphic Design, Bus Ads, Motion Graphics

We worked with Spire FM for a number of years on a variety of projects. These briefs covered improving the brand identity, creation of exhibition banners, video trailers and promotional products for sales days, as well as attending those days to deliver presentations on marketing and media use.

We also designed outdoor ads for Spire FM’s own clients, which are various businesses in and around Salisbury, that are placed on the rear of the Salisbury Reds Park & Ride buses.

Spire FM had no in house design capacity so were were tasked with creating any marketing tools that the radio station needed to support various campaigns.

The various design approaches we used were handed over, after a number of years, to an in house designer and used as templates for ongoing promotions. The Options sales campaign proved particularly successful and we were asked to support it with design and public speaking on multiple occasions.

The South Wiltshire Business of the Year Awards design approach was completely revamped with new branding and a website. In addition, we were appointed judges of the Marketing Excellence category.

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