Branding Archives - An.X Ltd.

Brand design for upholstery company

By Susanne is a traditional and contemporary upholstery company based in Wilton. It offers a range of upholstery services with a particular speciality in creating unique chair designs.


Client	By Susanne
Services	Branding, Logo, Stationery…more
Website	Click to visit

Susanne approached An.X to help her create a new company logo and associated brand materials.

As ever, we immersed ourselves in the subject, dug deep on the brief and presented a range of design options, colour palettes and draft concepts of applications in order for our client to have a wide choice of design direction.

We concentrated on icons that would quickly reflect the materials and tools used in an upholstery business whilst ensuring the designs reflected the client’s brand position. You can see the final selection in use in the gallery below.

The prospect of rebranding the business was daunting, but I needn't have worried! Right from the first meeting An.X listened to the brief, understood the business and future applications that the logo design would need to fulfil and have delivered a high quality result that I am delighted with and love! Their attention to detail, creativity and professionalism is outstanding and I look forward to continuing to work with the team at An.X as my business grows

Susanne

By Susanne

Branding – Skincare

Romilly Wilde is a luxury skincare and perfume brand conceived by the wonderful Susie Willis who set out to create an efficient, modern, natural skincare range and accompanying perfumes.


Client	Wilde Beauty
Services	Branding, Strategy, Packaging Design
Website	Click to visit

We were originally tasked with developing a brand strategy for the range, including helping to form the brand name. This led into further work on the logo design, the packaging design and overall visual approach.

We dived in at the deep end researching a plethora of natural skincare brands, developing competitor maps and tone of voice analysis. This three month research and report period ended with a well rounded brand strategy, enabling Susie and her team to move on to creating the primary (container) packaging design and secondary (outer) packaging design with us. This vibrant design is the visual representation of all the positioning work we did.

We’ve helped with a significant part of getting this brand to market. From the brand identity and tone of voice, to packaging design and general consultancy. The brand has now been featured in Vogue, Stella, The Times Magazine, ES Magazine and more as well as being ranged in Harrods.

The boys at An.X are so much more than a design agency. They really understand business, brands, customers and behaviour. I have worked with many creative and branding agencies and their attention to detail is world class. Together they have a modern application and adaptability that suits all genres, with an old school approach to working partnerships. I can not recommend more highly and always look forward to a meeting with the team. Good coffee too!

Susie Willis

Founder

Website Design – Quinns

Quinns are a well established mechanical and electrical engineering contractors based north of Salisbury. They were established over 15 years ago and have built a strong reputation, especially with their MOD clients. They asked us to design a new website and redesign their brand.


Client	Quinns Ltd.
Services	Website Design, Branding, Graphic Design
Website	Click to visit

Quinns had an existing web presence in the form of a web page provided by Yell and a basic brand identity when we first started working with them. They needed their brand design to be rebuilt and for their web presence to be completely updated. They required a strong and high impact identity to form the basis of all print and digital media to better reflect their status in the mechanical and electrical contracting industry and their work with the Ministry of Defence.

As with many businesses, their clients were referring to them by the short form of their company name, simply ‘Quinns’. So this was to form the basics for their new brand identity. They manage a fleet of vehicles which their engineers use to visit clients so the brand would need to work above all on their vans and have a fast and strong impact on viewers. Bold confident colours were chosen with a simple logo mark utilising the ‘Q’ of their name.

A new website quickly followed with a sitemap comparable to their closest competitors using professional SEO principles to help their visibility with specific search terms via Google.

We’re continuing to manage their site, tweaking the SEO on a regular basis. Along with updating company stationery and business cards for their team.

An. X has done great work for our business. We previously had no online presence at all and we felt it was time to move our business into the 21st century. With their help, we now have a great website that we are really proud of. We have a stylish new logo that we have put on everything we could think of! We have even started to utilise our Facebook page better by using it to recruit new staff and keep our customers informed of what’s going on in our business. An.X has been an invaluable resource for us during our rebranding, giving us so much help with website content and using social media. Can’t thank them enough.

Rosie Bartley

Office Manager

Branding – Medical Technology

Medisieve came to us during the start up phase of their business developing a groundbreaking drug-free malaria treatment. Invented by Dr George Frodsham as part of his PhD research at UCL, it involves a magnetic sieve that removes malaria infected blood cells directly from the patient.


Client	Medisieve
Services	Branding, Stationery, Presentation Tools
Website	Click to visit

This design brief involved the development of a short form brand strategy, logo design, business card, PowerPoint template and business stationery, which would help Medisieve continue to attract backing to further develop the technology.

We carried out a rapid on boarding with the client in London, spending a day getting up to speed with the business, the technology, the various audience segments and potential alternative treatments.

This enabled us to create a striking visual identity that encapsulated the process and the business’ position in the marketplace. Once we’d locked down the logo, colour themes and fonts we moved on to applying the style to the various presentation tools that Medisieve needed.

A range of materials were designed, many of which were converted into Microsoft Office suite formats in order for George and his team to use them on a day to day basis at low cost.

When developing new visual identities like this, it’s critical to consider their usage in various media. Clarity at small scale is critical, especially for social media.

We used An.X to rebrand MediSieve, including producing a new logo, graphics, marketing materials and stationery for the company. We were really pleased with both the process and outputs. Jon and his team were a pleasure to work with, both responsive and imaginative. The ‘post-sales customer service’ has also been excellent as they’ve helped us to ensure that we make the most out of their work. Highly recommended!

Dr. George Frodsham

Owner

Branding A Veterans’ Service

Entrain Space is a new model in veterans’ resettlement services. This first of a kind model combines an enterprise-based training program together with housing under one roof. It was created by social developer Our Enterprise who asked us to create the brand identity and oversee the marketing activity.


Client	Our Enterprise
Services	Branding, Website, Marketing
Website	Click to visit

When social developer Our Enterprise asked us to help create a brand for their veterans’ training and resettlement program we jumped at the chance. The program offers service-leavers and veterans the personalised support they need to kick-start the next chapter in their life and maximise their chances of a good transition from the services, whilst giving UK companies and communities the platform to access and benefit from this exceptionally hardworking and focused talent pool.

We initiated primary research followed by a series of workshops and interviews with key individuals and partner organisations. This allowed us to delve deep into the brand’s purpose and mission and Entrain Space was born.

This brand work had a number of deliverables including a full brand manual, marketing strategy, website and graphic design work on various pieces of marketing collateral. We’re also consulting on interior design, café fixtures and fittings, murals, building signage and lighting.

The first Entrain Space in Wilton, Salisbury was opened by Sophie, Countess of Wessex, in October 2019 and received a visit from Prime Minister Boris Johnson shortly thereafter. It has garnered strong support from within the MOD and branches of the military service. We continue to work on this exciting project.

Branding – Arches of Oman

The Arches of Oman is an art installation in Muscat situated in the gardens of the Royal Opera House Muscat in Oman. It was unveiled in November 2017 after a three year creative and construction phase.


Client	Aluris
Services	Branding, Marketing Strategy, Web
Website	Click to visit

We were approached by the Project Director, Julian Glyn-Owen and Creator, Giles Rayner, to help promote this fabulous water sculpture.

Although an initial visual identity had been created early in the project’s development, primarily for the internal team, we were tasked with creating a new one to become its public face going forwards. In addition, an accompanying marketing strategy was needed. From there we moved on to designing various marketing collateral pieces, a website and video content for it.

The brief had dual goals of promoting the existence of the sculpture itself as well as reinforcing the team’s capacity to deliver other such large scale public installations.

We developed the brand position, target audience profiles and set various targets around the required goal. The new website, video and PR Agency we brought on were tasked with delivering on this. The PR campaign generated positive press coverage from local, national and international media. Coverage was achieved in Oman and neighbouring Arab territories, as well as regional print and radio and Country Life in the UK.

Website Design for Pet Shop

Amesbury Pets is a recently opened pet shop in Amesbury near Salisbury. It’s a local retail business created by service leaver, Graham, who needed a logo and e-commerce website to support his new business.


Client	Amesbury Pets
Services	Website Design, Logo Design
Website	Click to visit

This was a fun project to help our client with. Many new retail businesses don’t consider their logo design deeply enough which is natural given the quantity of work needed to launch a new retailer. The downside is they can end up with a poorly implemented design that perhaps works only on their storefront as signage but is lacking in all other areas it’s needed. Thankfully, Graham had the foresight to consider every aspect of this launch, including the logo design and e-commerce website.

The visual identity for Amesbury Pets needed to reflect Graham’s goal of providing friendly service supplying a full range of natural pet food for a variety of different animals. So, a palette using natural tones was chosen with a hand drawn logo style accented by further hand written-style flourishes on the website.

Graham’s business launch was a resounding success and he’s already found himself a loyal customer base. We continue to work with him to audit and improve the site’s SEO to help him attract new customers. This brief was part of website design and build special offer, which is perfect for start ups, sole traders and small companies.

Website For Prolific Author

Andrew Norman is a prolific Dorset-based author of biographies and general history books. His body of work comprises over 37 titles encompassing histories of Tyneham and Purbeck plus biographies of people as diverse as Marilyn Monroe, Agatha Christie and Robert Mugabe. We designed his personal website and logo.


Client	Andrew Norman
Services	Website Design, Logo
Website	Click to visit

As this brief involved the creation of a brand identity for what is, essentially, a personal brand we took the route of designing a graphic version of Andrew’s signature.

The new site needed careful thought around page structure to ensure a clean uniformity to its design and layout whilst allowing for a diverse range of book titles to be accessed easily. The site was finished with an ochre and grey palette, which perfectly complemented the maturity of Andrew’s work.

Andrew’s new site is already drawing praise from fellow academics and writers. We continue to monitor and audit the SEO work we completed and adjust content as necessary. This project was undertaken as part of our special website design and build offer, which is perfect for small companies and sole traders.

Video Game Marketing

konami video games graphic design agency

We are specialists in packaging design, brand consultancy and strategic marketing for the video games industry.

We have been working with Konami for over 20 years now. We’ve helped them launch Metal Gear Solid and been its brand guardians ever since the PSOne days. We’ve also created packaging for every version of Pro Evolution Soccer, amongst a huge body of work for this top Japanese publisher.


Client	Konami
Services	Graphic Design, Marketing, Video

When Konami decided to reboot Castlevania they asked us to help with the brand positioning, advertising and packaging as well as elements of in game content.

Castlevania is a long-standing IP for Konami. It was first released in 1986 on Nintendo’s Famicom system. It’s seen a number of releases since then on just about every console platform.

The reboot in 2008 was being developed by Mercury Steam in Spain. An.X spent the next six years supplying design, script and marketing consultancy services to the Konami’s European Development Studio for this new take on a classic video game series. We even co-wrote the story and dialogue for the first reboot.

The development team in Spain and the marketing team in the UK needed various forms of support. First up came the logo to help with the game announcement, plus various trailers during the pre and post launch phases. In addition there were promotional posters and the various game packaging elements. We were also called on to come up with promotional goods, which we sourced from suppliers in the Far East.

Our work on the game’s story and script allowed us to write and direct voice over sessions with Sir Patrick Stewart, Robert Carlyle and Jason Isaacs. This was a huge privilege to say the least.

With everything from static and animated logo design, script writing, marketing strategy and positioning advice, video trailers, promotional posters and advertising, it’s fair to say we were heavily involved in all aspects of this series’ reboot and promotion. Although Konami do not release specific sales numbers, the Lords of Shadow series of Castlevania games is the best-selling version of the brand ever released.

Konami is our longest-standing client and we continue to work with them, most regularly on European packaging design and first party submissions handling. We’re proud to have helped launch and promote every single Konami video game released over the last 23 years.

Branding – Medical Services

Ardens develops templates for GPs to use in their clinical practices to manage client data. When they approached us the business had been established for a few years and much of the design and branding work had been carried out in house.


Client	Ardens Health Informatics
Services	Branding, Web, Stationery
Website	Click to visit

This Salisbury-based medical services business approached An.X to help create a professional brand, create a new logo and then incorporate the work into a short form brand manual. We implemented their new professional design across a range of media, including a website, business stationery and exhibition materials.

Initially we carried out a marketing audit of the business. These audits usually involve a series of meetings interviewing key personnel and clients, collating all promotional materials and reviewing their content before submitting a report. After a thorough research phase, we have an understanding of the service delivery and customer needs. We then focus on creating a logo and a colour palette to combine, in this case, a feeling of technology and data management in the medical sphere.

Once the brand design was established, we applied it primarily to the website, and carried out a root and stem review of the information flow and user experience. Designs for stationery, exhibition displays, pop-up displays and flyers followed soon afterwards.

An.X Agency has transformed our business by creating us a really strong brand to work from. This has given us a fantastic platform to base our advertising and marketing strategies on. Subsequently, our business has grown considerably and is going from strength to strength. The quality and consistency of their work across our website, business cards, fliers and exhibition stands has been exceptional. I’d highly recommend them to everyone.

Dr. Rob Greville-Heygate

Founder & Director

Category: Branding

Branding Upholstery

Testimonials

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Branding Skincare

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Website Design & Branding

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Branding - Medical Technology

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Branding A Veterans' Service

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Branding - Art Installation

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Website Design for Pet Shop

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Website Design For Author

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Video Games Marketing

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Branding - Medical Services

Testimonials

Work with us and we'll help you achieve your business goals