9th August 2017


How to do competitor research

Category: Marketing, Marketing Strategy, Work
Author:

Competitor research is a critical part of developing your own marketing strategy. It's never been easier to do. Find out how to do competitor research here using free tools such as Spyfu & SEMrush.


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Collage of logos

24th March 2016


Logos: Size doesn’t matter

Category: Branding, Design
Author:

One of the best tests you can do as a business is to strip your logo right back, be it to the graphics or just the words, then take out all the colour as well.


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Small cucumber

8th December 2015


Two new pantone colours for 2016

Category: Culture
Author:

The Pantone corporation's new colour(s) for 2016 aim to be reflective, serene, androgynous and an “antidote” of our times.


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pic to illustrate blog about pantone

10th June 2015


Years to build, seconds to destroy

Category: Branding, Music
Author:

A brand's reputation takes a long time to establish and build. But can be destroyed in seconds.


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broken vinyl record