Marketing in a company moves through stages depending on that business’ maturity. In the early days it acts as a sales support function, helping short term targets, then it grows to encompass promotions and advertising with some forward planning, often against 12 month targets, before finally becoming more of a full business function focusing on strategies of three years or longer.
We can help those companies in the middle and latter stages by creating one-year marketing plans, or longer three-year marketing strategies. Or, if you need an advertising campaign to promote a specific launch or sales goal we can build the strategy, design the promotion and deliver it through various media channels.
We start with an analysis of where you are now, who your competitors are, the target audience and what your objectives are. We can help develop all of these if this is the first time you’ve carried out a full strategic marketing implementation.
Our in house Chartered Marketer will utilize the research to create a well thought out marketing plan, whether short or longer term. A plan that contains clearly defined audience segments, target markets, objectives and positioning.
Finally, we move on to the marketing mix and implementing the plan in advertising and promotions campaigns, with solid measurable targets that can be communicated across your organization to get the whole company behind your strategy.