AnX Agency blog posts about strategy and marketing and other related content.

Graphic design Wiltshire web design Hampshire Dorset

Marketing and Business Strategy Models Explained

  Marketing Models Explained In the first of a series of short explanatories of the various models we use to analyse a business or a marketing plan, we’re going to look at the most commonly known one…   The 7Ps of the Marketing Mix The marketing mix, defined by these 7Ps, are the variables in…

strategic growth plan Romilly Wilde Skincare Range

A quick guide to the 7 parts of a strategic growth plan

Statistics show that roughly 50% of new businesses make it past their third year. One key way to help your business stay afloat is to plan, specifically plan for growth. Here is a super quick digest of the things you need to look at in a strategic growth plan.   Establish a value proposition What…

Know your competition - market research, Research your competitors

How to do competitor research

Know Your Competition! Do you know your competition? Here at An.X Agency we want to help you understand what your competitors are doing and how they market themselves is a key part of developing a marketing strategy. The framework we use for client planning is based on SOSTAC, a system created by PR Smith. The…

broken vinyl record social media policy

Years to build, seconds to destroy

Consider your social media policy We often advise clients about how their brand position needs to be congruent with their business and consistently applied throughout all aspects of their company. Brands should be lived by the organisation they represent and not simply used as a wrapper to promote a product or service. An illustration of a brand…