For one of Christian Smith’s own artist albums and the subsequent remix EPs, he needed a design that would reflect his choice of name. ‘Omakase’ is a Japanese word relating to sushi, where the diner leaves the selection of the actual dishes to the chef. So, our design visually represents elements of Tokyo night-life and a mixed sonic palette.
5th February 2015
For Christian Smith and Tronic, we’ve created new brand templates for over three years currently. We propose at least three potential designs to the client, out of which one is selected. We finalise and produce a layout template with a range of colour themes in every size configuration needed for digital promotion channels, such as Facebook, the client’s own site, Beatport, etc.
As you can see, we aim for designs that are flexible enough to be recoloured for a large number of releases and remain consistent to the brand design each year. An important consideration is how well the design will stand out and how much clarity it will have when it appears as a thumbnail image on various sites as that is the most common size usage in this case.
In addition to the standard label releases, we also create unique one-off designs for specific EPs and artist albums. Using our in-house video edit suite, we can also supply looped motion graphics versions of the designs for use on YouTube or other video channels.