Rebranding and promoting a leading techno producer and dj

Joseph Capriati

Branding | Digital

An.x Portfolio


We often create short animations, like this, to help bring the brand to life on other media platforms.







25th January 2015

The Brief

Originally, Joseph’s manager approached us via another client, Tronic Records, to help with a rebrand. They had been working with an agency on a logo project but it wasn’t working out. We used our normal Q&A process to learn as much as possible about Joseph, his brand, his music and his fanbase. Then we worked up a number of logo proposals to put in front of Joseph to create a dialogue.


“A big THANK YOU to you all!”



The new logo is a considered balance between positive and negative space which creates the initials JC. Knowing that it would have to work standalone and in conjunction with many other logos for DJs, promoters and venues on event flyers led us to keeping the proposal as simple in form as possible.


What we delivered

WordPress theme creation
SoundCloud customisation & integration
Content Management