Branding and design for a video game franchise

Castlevania

Marketing | Video

An.x Portfolio

 

One of many trailers we produced to promote the release of the third title in the series.

 

An.x Agency Lords of Shadow

 

 

A composition to aid in promoting the special edition of Lords of Shadow 2. We designed the steelbook, disc label, manual, artbook and co-ordinated the production of the vinyl figures.

 

An.x Agency Lords of Shadow Konami

 

 

Various promotional posters pastiching classic vampire movies.

 

 

Castlevania Lords Of Shadow An.x Agency

 

 

The special edition pack we created for the first Lords of Shadow title including a metal replica mask, which was sourced from a supplier in the Far East.

 

 

Castlevania Mirror of fate An.x Agency

Castlevania Mirror of fate Nintendo DS An.x Agency

 

 

 

7th January 2015


The Brief

Castlevania is a long-standing video game IP, owned by publisher Konami. Various versions have appeared on 8, 16 and 32-bit consoles as well as hand held devices and the current generation of consoles. We’re lucky to have been involved in promoting most of them.

 

In 2008, we were brought in to consult on a new series, a reboot, to be developed by a team based in Spain. We spent the next six years supplying design, script and marketing consultancy services to the Konami’s European Development Studio.

 

“An.X have been my agency of choice for many, many years now. They understand clients needs completely and are able to consistently deliver above expectation in every area.”

 

The Work

With everything from static and animated logo design, script writing, marketing strategy and positioning advice, video trailers, promotional posters and advertising, it’s fair to say we were heavily involved in all aspects of this series’ reboot and promotion.

 

Results

The Lords of Shadow series of Castlevania games has become the best-selling version of the brand ever released.

 

What we delivred

Branding
Logo design
Packaging
Special Editions
Motion graphics
Trailers
Posters
Script writing
Websites