A strong identity can transform a business

Bathe & Beyond

Branding

An.x Portfolio

 

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13th March 2015


The Brief

The client was a long-established trade supplies business that had served the plumbing community for many years. They needed to expand their consumer-facing operation by launching a new brand. The requirement was to determine a suitable name for the business and design a sophisticated logo that would best represent the upscale bathroom interiors segment they wanted to target.

 

Design

The name and logo are a strong combination that reference their core competencies and clearly describe their service offer. The marrying of type and icon gave them a great deal of flexibility in usage across not only the store front but also when applied to informational panels inside and other promotional materials.

 

Result

Since launching the new store, they have seen customer sales value double and were awarded the ‘Bathroom Showroom of the Year 2014’ by trade body, KBB Review.