Branding and digital for a NHS support business

Ardens Health Informatics

Branding | Digital

An.x Portfolio


[Above] Stage 1 proposals for the logo mark
[Below] Mini brand guidelines


various pages from the ardens brand manual



[Below] A responsive desktop and mobile website




11th July 2016


Ardens develops templates for GPs to use in their clinical practices to manage client data. It has been established for a few years and much of the design and branding work had been carried out in house.


The directors approached us to help revamp the brand, design a new visual identity and brand manual and then implement it across a range of media, not least the website and exhibition displays.




After a thorough research phase investigating the business and their competitors, we gained an understanding of the product delivery and customer needs. We focused on creating a logo and a colour palette that would combine a feeling of technology and data management in the medical sphere.


Once the brand identity was established, we applied it primarily to the website, and carried out a root and stem review of the information flow and user experience.




“An.X Agency has transformed our business by creating us a really strong brand to work from. This has given us a fantastic platform to base our advertising and marketing strategies on. Subsequently, our business has grown considerably and is going from strength to strength. The quality and consistency of their work across our website, business cards, fliers and exhibition stands has been exceptional.  I’d highly recommend them to everyone.”


– Dr Robert Greville-Heygate, Ardens CEO




Visual Identity
Brand Guidelines
Business Stationery
Exhibition Stand