Packaging and Key Art

Aliens: Colonial Marines

Design | Marketing

An.x Portfolio

 

 

 

 

 

 

 

This ship blueprint was designed from scratch in house using existing movie and game references.

 

 

 

 

 

 

 

19th January 2015


THE BRIEF

Sega required a key visual for the main packaging which could also be used as the main graphic for the overall launch. In addition, they asked for an interesting and relevant special edition pack that would sit around a resin figure of a Colonial Marine battling an Alien. It was an open brief with the understanding that there would be multiple levels of approval from various stakeholders, not least Fox themselves. Working with one of the most iconic movie creatures in history can be daunting but we were up for the challenge.

 

THE KEY ART

There were some very specific directions we could or could not take on this project given the history and specific look and feel that had been developed over the years. Clearly the key art needed to heavily feature the Alien itself as well as convey a sense of tension between it and the main characters who consumers would play for the majority of the game. Tonally, cool blues and blacks were necessary to reflect the iciness of space and the sci-fi setting. We also needed to set up the design so that it could be used in both portrait and landscape form. We sketched up a selection of approaches before settling on one and commissioning a CG render.

 

As you can see, the end result is very striking and was used as the main visual promotional tool for the campaign.

 

THE PACKAGING

Sega’s brief requested that we create a special pack around a resin statue that had been already designed and gave us a target cost budget for the production of the remaining special pack contents. The concept we had for the outer wrap was of a swarm of Aliens trying to attack the lone Marine inside the box. Once that semi-transparent o-sleeve is removed the cardboard reveals the metal flooring and panels of a spaceship or colony. The internal contents were themed around an information back notionally issued to a recruit in the Colonial Marines, with despatch orders, a schematic of the main ship and unit patches that could be sewn onto clothing. All were created from scratch in house at An.X.