How well does your company logo stand up?
How unique and distinctive is your company logo? One of the best tests you can do as a business is to strip your logo right back to the basics, be it to the graphic symbol or just the type itself, then take out all the colour as well. Would it still be recognisable? Will your current and potential customers know it’s still you? How about swapping another competitor’s company name into your logo and yours into theirs. Are they essentially interchangeable with no real impact? If so then it’s a certainty that your logo is not distinct in any way.
Journalist Chris Gibson wrote an excellent summary on the Chartered Institute of Marketing’s Exchange website here: logos-size-doesn-t-matter. I love this article, as I feel it really reflects on how most businesses these days look at logo design.
Moving past original creation, here at An.X we are asked pretty regularly “should I refresh the logo that I have had for the past X years?”. In most cases we would say YES! At the very least you need to take an objective look at how your logo stands up against any relevant competitors. It’s unlikely that they haven’t at least refreshed their design or created a brand new logo and visual identity in the years they’ve been in business. The world moves on, trends change and so do consumer tastes. We are happy to review our clients’ logos. Most of the time it could be just a small tweak that’s needed rather than a full re-design. Thankfully have an in-house Chartered Marketer Jon, and Eddie the Creative Director who are more than willing to offer sensible and cost effective advice on what steps you could take.
Head over to our contact page if you would like to talk to us about how we can help your company be remembered and make your business stand out. Or take a look at some of the lovely logos we’ve designed here.
Looking forward to hearing from you soon. Thanks for listening.