Collage of logos Logo design cost

How much should a logo cost?

We’re often asked how much does a logo design cost? Logo’s are a critical aspect of all business’ marketing. As a company’s most prominent graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company. It’s a big part of what we do here at An.X so, in…

Small cucumber

Logos – Size doesn’t matter

How well does your company logo stand up? How unique and distinctive is your company logo? There are a two simple tests you do yourself to see how it stands up to scrutiny. One of the best tests you can do as a business is to strip your logo right back to the basics, be…

Pantone colours graphic design

Pantone unveils colours for 2016

Keep up with graphic design trends – colour theory Usually Pantone release one ‘colour of the year’ per year but, strangely, this year they have released two. The research behind choosing a colour is surprisingly extensive and according to the folks at Pantone the new decision is based on observing current events, social landscapes and…


Social Media Marketing

Why you need a social media policy Consider your social media marketing policy We often advise clients about how their brand position needs to be congruent with their business and consistently applied throughout all aspects of their company. Brands should be lived by the organisation they represent and not simply used as a wrapper to promote…

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7 Step Guide to Great Logo Design

What to focus on for logo design Here’s a short checklist on how to make yours better. At An.X we have over two decades of experience in logo design and we’re often tasked with creating brands, or logos, for clients. So it’s a subject matter we spend a lot of time considering. It’s easy to…