An.X Ltd. blog posts about strategy and marketing and other related content.

The Ansoff Matrix - marketing models business models

The Ansoff Matrix Explained

Marketing Models Explained In our second article in this series of explainers for marketing and business models we turn our attention to the Ansoff Matrix.   The Ansoff Matrix This model was developed in the late 1950s by a US-based Russian Professor, H. Igor Ansoff. He was a mathematician, researcher and expert in strategic business…

Creative agency - design agency salisbury

The 7Ps Marketing Model

  Marketing Models Explained In the first of a series of short explanatories of the various models we use to analyse a business or a marketing plan, we’re going to look at the most commonly known one…   The 7Ps of the Marketing Mix The marketing mix, defined by these 7Ps, are the variables in…

strategic growth plan Romilly Wilde Skincare Range

7 step guide to a strategic growth plan

Seven steps to a solid strategic growth plan   Statistics show that roughly 50% of new businesses don’t make it past their third year. This is often down to a number of factors, but if you’ve survived past the tricky first year when around 80% fail, then you do need a plan to carry you…

Know your competition - market research, Research your competitors

5 tools to use for competitor research

Competitive analysis Do you know your competition? Here at An.X Ltd. we want to help you understand what your competitors are doing and how they market themselves as this is a key part of developing a marketing strategy. We work with a lot of Salisbury businesses to develop a new or refine an existing marketing…

Social Media Marketing

Why you need a social media policy Consider your social media marketing policy We often advise clients about how their brand position needs to be congruent with their business and consistently applied throughout all aspects of their company. Brands should be lived by the organisation they represent and not simply used as a wrapper to promote…