An.X Ltd. blog content for logo design, brands, branding and graphic design discussions.

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The 7Ps Marketing Model

  Marketing Models Explained In the first of a series of short explanatories of the various models we use to analyse a business or a marketing plan, we’re going to look at the most commonly known one…   The 7Ps of the Marketing Mix The marketing mix, defined by these 7Ps, are the variables in…

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Why use an agency for video games packaging design and submissions?

An Insight into the UK Video Games Market Games Packaging & Submissions process – According to UKIE (The Association for UK Interactive Entertainment) the UK computer games market was worth a record £4.33bn in 2016, which is huge business for games publishers, large and small. All you need to know when it comes to Games Packaging…

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How much should a logo cost?

We’re often asked how much does a logo design cost? Logo’s are a critical aspect of all business’ marketing. As a company’s most prominent graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company. It’s a big part of what we do here at An.X so, in…

Small cucumber

Logos – Size doesn’t matter

How well does your company logo stand up? How unique and distinctive is your company logo? There are a two simple tests you do yourself to see how it stands up to scrutiny. One of the best tests you can do as a business is to strip your logo right back to the basics, be…

Pantone colours graphic design

Pantone unveils colours for 2016

Keep up with graphic design trends – colour theory Usually Pantone release one ‘colour of the year’ per year but, strangely, this year they have released two. The research behind choosing a colour is surprisingly extensive and according to the folks at Pantone the new decision is based on observing current events, social landscapes and…