About Project

Period: Jun – Nov 2015

Client: Visit Wiltshire

Subject: Video production and brochure design

As one of a number of graphic design agencies on Visit Wiltshire’s roster, we have worked on various projects for them, including these three corporate videos as well as brochures designed for consumers and the travel trade.

Our Task Was

In commissioning this video, Visit Wiltshire were looking for a video production company that could deliver a series of three videos in a short time frame with a limited budget to help them to kick off the “Timeless” advertising campaign for Wiltshire. Visit Wiltshire’s campaign had a core message about the county’s ageless vistas and classic architecture. This was then split into three specific messages titled – Time for Wiltshire, Press Pause and Made of England.

What We’ve Done

A video project like this needs to go through a number of steps including creating appropriate storyboards, co-ordinating schedules with Visit Wiltshire and the multiple partner locations for the shoot, then nervously monitoring the weather forecasts! Fortunately we had clear skies on all the shoot days, working at over 30 locations across the county over a period of a month. It was a packed shooting schedule that required a lot of co-operation from the venues and solid scheduling on our side. Thankfully this video production company was up to the task!

Shoots included a trip in a hot air balloon and being mobbed, sweetly, by Lemurs at Longleat. During the editing phase, we worked with a local musician who composed a suite of tracks for the trailers. We phased delivery of the final cuts of this video in time with the client’s roll out schedule.

Result

The videos were distributed through Facebook, YouTube and Pre-roll and achieved huge views and impressions in a very short space of time.

  • Over 1 million impressions
  • Over 67k views
  • #1 viewed video on Visit Wiltshire’s YT channel
  • Distributed through multiple media outlets

Conclusion

Our “Time for Wiltshire” trailer is still the highest viewed video on Visit Wiltshire’s channel and the campaign is the longest running one to date.