Period: Jun – Nov 2015
Client: Visit Wiltshire
Subject: Video production and brochure design
We have worked on various projects for Visit Wiltshire, including these three campaign videos as well as brochures designed for consumers and the travel trade.
Our Task Was
To create a series of three videos to kick off the ongoing “Timeless” advertising campaign for Wiltshire. This promotion has a core message about the county’s ageless vistas and classic architecture. The three mini campaigns that the videos were part of were – Time for Wiltshire, Press Pause and Made of England.
What We’ve Done
We created appropriate storyboards, co-ordinated schedules with Visit Wiltshire and the multiple partner locations for the shoot, then monitored the weather forecasts! Fortunately we had clear skies on all the shoot days, working at over 30 locations across the county over a period of a month.
Shoots included a trip in a hot air balloon and being mobbed, sweetly, by Lemurs at Longleat. During the editing phase, we worked with a local musician who composed a suite of tracks for the trailers. We phased delivery of the final cuts in time with the client’s roll out.
The videos were distributed through Facebook, YouTube and Pre-roll and achieved huge views and impressions in a very short space of time.
- Over 1 million impressions
- Over 67k views
- #1 viewed video on Visit Wiltshire’s YT channel
- Distributed through multiple media outlets
Our “Time for Wiltshire” trailer is still the highest viewed video on Visit Wiltshire’s channel and the campaign is the longest running one to date.