Period: May 2012 – Oct 2017
Client: Integral Music Management / Tronic
Subject: Album cover design and branding
As an agency we have decades of experience working within the music industry and entertainment sectors. Clients included Chrysalis, Virgin, Universal and, of course Tronic. We have worked on album cover design, music website design, logo and branding design, CD and vinyl packaging, iTunes ready design work, merchandise design, and event artwork.
For Christian Smith, we worked over a five year period to help define the visual identity for Tronic, the world’s #2 techno record label.
Our Task Was
We have always been fans of Christian Smith, the DJ, record producer and label head. In May 2012, he posted on social media asking for a designer to work on album cover designs for his label, Tronic. We got in touch and the rest is history.
What We’ve Done
Over the next five years we worked on new versions of all album cover designs and EP designs for all releases on Tronic. In addition, we designed various individual artist album sleeves. part of this process was delivering these album cover designs in formats suitable for social media and all the main digital record stores, such as Beatport, Juno, etc.
We also created a new logo for the management agency, Integral Music Management. Along with branding for events such as Maze and Move.
- Annual EP / single release templates
- Album covers design
- Formatted for all digital media
- Motion graphics (video) versions for YouTube
We worked with Christian and his team for over five years, which is an ideal period as it allowed us to closely monitor the brand’s development over that time and help define its direction.
By late 2017 Tronic had grown significantly in our time together along with their management agency. They now had the capacity to manage their design requirements internally with new staff hires. We’re now looking forward to seeing Christian, Rena and all of our friends at future club nights together.