Period: Mar 2016 – Jun 2016
Client: Inspire by Wessex
Subject: Video Marketing
Inspire by Wessex Chambers was contracted by national and local government to support economic growth across Swindon and Wiltshire. One delivery vehicle is the Swindon and Wiltshire Growth Hub, which connects knowledge, funders, business support and the industry together.
Our Task Was
To create a video marketing campaign running ads on Sky TV alongside a full campaign utilising direct mail, Google adwords, Google Display ads and web landing pages. The goal of the campaign was to generate sign ups for a series of business seminars offering free advice on obtaining finance for small businesses and marketing your business.
What We’ve Done
One of the key KPIs for the campaign was to drive the audience to sign up to one of a series of strategy days. So, it was critical that there was a sign up mechanism designed into the creative assets.
We devised a multi channel approach with video marketing at its heart alongside Google Display Ads, Google AdWords, a direct mail shot delivered to the same households that our TV Ad was being shown to and a SKY AdSmart TV schedule showcasing two 30-second spots. All the creative elements drove recipients to two specific landing pages containing sign-up forms for the free business seminar days. In addition, we worked with two other agencies who implemented the Google Ad buy that we had created the ads for and the landing pages’ incorporation into the Swindon & Wiltshire Growth Hub main site.
- Video Marketing
- TV Ad Production
- Google Ads
- Media Buying
- Web Landing Pages
This primarily video marketing campaign delivered a 140% increase in site sessions and a 563% increase in page views. The Google Display portion delivered 90,000 impressions from a very tight audience profile. Sky AdSmart added another 60,000 impressions with an average 3.6 frequency across specific Wiltshire households. Two courses were fully booked at the time of writing.
“The team at An.X are always very responsive, meeting some tight timescales we have to work to. They have been quick to understand our objectives, generating innovative and interesting creatives.”
– Jess Pitman, Marketing Manager, Inspire By Wessex
- 140% increase in site traffic
- 563% increase in page views
- 90k TV ad impressions
- Fully booked courses