Period: Jul 2016 – Ongoing
Client: Shirley Snells Florists
Subject: Brand strategy and refresh. Graphic design.
Shirley Snells is a long established Salisbury florists, first trading in 1969. They are the leading florists in the city with a thriving consumer and business customer base alongside a very successful wedding flowers segment.
Our Task Was
The two business owners asked An.X to take a look at their existing brand as they felt it didn’t best represent the position of the business any longer. In addition, they were seeking larger profile corporate clients and wanted a brand that would sit alongside this expanding customer base.
What We’ve Done
After some initial research into the brand’s development over time and its key aspects we were able to present a new logo, font and colour palette which led on to further work implementing the new style across the various tools the business uses day to day.
- Rapid Brand Strategy
- Visual Identity, incl. Logo
- Brand Manual
- Business Stationery
- Company Vehicles
- Pop up banners
The orchid that formed the centrepiece of the old logo was a necessary requirement to to be used in the new one. Otherwise, the rest of the brand architecture was open to be updated and modernised.
This allowed us to re-evaluate the style of the orchid and ally it to a range of cool, fresh modern colours and fonts.
When they came to us, the owners had a list of corporate clients that they wanted to work with. Within six months of the brand refresh being implemented all the potential clients became actual ones.
“The new branding has really raised our profile. An.X have always gone that extra mile to ensure we are a happy client.”
– Phil Joliffe, Shirley Snells