Period: Jul 2015 – Ongoing
Client: Wilde Beauty
Subject: Brand strategy, design and packaging
Romilly Wilde is a luxury skincare and perfume brand conceived by the wonderful Susie Willis who set out to create an efficient, modern, natural skincare range and accompanying perfumes.
Our Task Was
We were originally tasked with developing a brand strategy for the range, including helping to form the brand name. This led into further work creating the packaging and overall design approach.
What We’ve Done
We’ve helped with a significant part of getting this brand to market. From the brand identity and tone of voice, to packaging design and general consultancy.
- Brand Strategy
- Tone of Voice
- Visual Identity
- Brand Manual
- General Design
- Packaging Design
We dived in at the deep end researching a plethora of natural skincare brands, developing competitor maps and tone of voice analysis. This three month research and report period ended with a well rounded brand strategy, enabling Susie and her team to move on to creating the primary (container) and secondary (outer) packaging with us. This vibrant design is the visual representation of all the positioning work we did.
- First Phase launched 2016
- Second Phase product launches 2018
- Over 1,300 Instagram followers
- Featured in Vogue, Stella, The Times Magazine, ES Magazine and more