Period: Jul 2015 – Ongoing
Client: Wilde Beauty
Subject: Brand strategy, packaging design
Romilly Wilde is a luxury skincare and perfume brand conceived by the wonderful Susie Willis who set out to create an efficient, modern, natural skincare range and accompanying perfumes.
Our Task Was
We were originally tasked with developing a brand strategy for the range, including helping to form the brand name. This led into further work on the logo design, the packaging design and overall visual approach.
What We’ve Done
We’ve helped with a significant part of getting this brand to market. From the brand identity and tone of voice, to packaging design and general consultancy.
- Brand Strategy
- Tone of Voice
- Visual Identity
- Brand Manual
- General Design
- Packaging Design
- First Phase launched 2016
- Second Phase product launches 2018
- Over 1,300 Instagram followers
- Featured in Vogue, Stella, The Times Magazine, ES Magazine and more
We dived in at the deep end researching a plethora of natural skincare brands, developing competitor maps and tone of voice analysis. This three month research and report period ended with a well rounded brand strategy, enabling Susie and her team to move on to creating the primary (container) packaging design and secondary (outer) packaging design with us. This vibrant design is the visual representation of all the positioning work we did.
The boys at An.X are so much more than a design agency. They really understand business, brands, customers and behaviour. I have worked with many creative and branding agencies and their attention to detail is world class. Together they have a modern application and adaptability that suits all genres, with an old school approach to working partnerships. I can not recommend more highly and always look forward to a meeting with the team. Good coffee too!
Susie Willis, Romilly Wilde