Period: Jun 2017 – Ongoing
Subject: Brand strategy and creation. Digital and print design.
Medisieve is a recently formed start up with a groundbreaking drug-free malaria treatment. Developed by Dr George Frodsham from his PhD research at UCL, it involves a magnetic sieve that removes malaria infected blood cells directly from the patient.
Our Task Was
This project involved the development of a short-form brand strategy in order to create the visual identity, brand manual, business stationery and other materials necessary to help George and his team continue to attract backing to further develop the technology.
What We’ve Done
When developing new visual identities like this, it’s critical to consider their usage in various media. Clarity at small scale is critical, especially for social media.
- Rapid Brand Strategy
- Visual Identity, incl. Logo
- Brand Manual
- Business Stationery
- Company Report Template
- PowerPoint Presenter Template
We carried out a rapid on boarding with the client in London, spending a day getting up to speed with the business, the technology, the various audience segments and potential alternative treatments.
This enabled us to create a striking visual identity that encapsulated the process and the business’ position in the marketplace. Once we’d locked down the logo, colour themes and fonts we moved on to applying the style to the various presentation tools the client needed.
A range of materials were designed, many of which were converted into Microsoft Office suite formats in order for the client to be able to utilise them on a day to day basis at low cost.
“We used A.X to rebrand MediSieve, including producing a new logo, graphics, marketing materials and stationery for the company. We were really pleased with both the process and outputs. Jon and his team were a pleasure to work with, both responsive and imaginative. The ‘post-sales customer service’ has also been excellent as they’ve helped us to ensure that we make the most out of their work. Highly recommended!”
– Dr George Frodsham, Medisieve