Period: Sept 2017 – Ongoing
Client: Kingston Trampoline Academy
Subject: Brand identity creation. Digital and print design.
Kingston Trampoline Academy is a world class training business producing elite level competitors whilst maintaining a family friendly approach that allows anyone interested in the sport to join and just have fun without focusing on competition
Our Task Was
Having recently undergone a brand strategy review, Andrew and Michael Freeman, the Academy’s directors, needed a fresh approach to the logo and associated brand materials. We were taken with designing a new logo, colour palette and iconography that would best represent their refocused brand direction.
What We’ve Done
The team at KTA needed a full set of brand materials once the logo, colour palette and font family were all determined. This included posters, pop up displays and print and digital ads to promote the Academy, clothing for the team and for members and various stationery items both for business use and to distribute to members for their own uses.
- Visual Identity, incl. Logo
- Brand Manual
- Business Stationery
- Promotional Materials
- Staff uniforms
- PowerPoint Presenter Template
The KTA team presented a very well developed and considered brand strategy to us, which made it fundamentally simpler to design the initial concepts for the new logo and primary brand architecture. Creating the line art representation of a trampolinist in full spin was trickier to achieve as we wanted a balance between dynamism and simplicity but the end result is perfect.
Since being established in 2006, and with the Freeman brothers joining in 2011, the Academy has gone from strength to strength. KTA gymnasts have won 8 World Age Group Championship medals (x5 Gold, x1 Silver, x2 Bronze) and seen 3 gymnasts on World Class Programmes. And, since 2013 have helped more than 2,500 members to enjoy trampoline gymnastics and make some lifelong memories.
“Eddie and his team worked with us to design a new identify for our trampoline business. We received excellent service – sector analysis, concepts and refinement of the final design. We are delighted with our graphics and identity. The team kept to our deadlines and are always willing to help with edits or requests. We continue to use An.X Agency for further work.”
– Michael Freeman, Master Gymnast, Kingston Trampoline Academy