Period: Jun – Dec 2015
Client: Chippenham BID
Subject: Advertising Campaigns and Video
We worked with the then recently formed Chippenham BID over a six month period on a place marketing campaign in order to help them promote the town and various initiatives that they and others carried out.
Our Task Was
Our initial brief was design and develop a place marketing campaign to promote the installation of a town centre free wi-fi system. This proved so successful that we were then briefed to help promote the town’s Christmas Lights Festival.
What We’ve Done
After drafting the ideas for place marketing for the free wi-fi promotion, we needed to create artwork to support it, buy appropriate digital advertising to hit the target audiences and secure a partner to help deliver the some of the more creative outdoors ads we’d devised.
The Christmas videos provided a special challenge as we filmed in the Autumn when most businesses hadn’t dressed their premises for Christmas. We had to carefully plan the shot list (mood, decoration, etc.) of the interiors with each business owner. The winter atmosphere for the external shots was achieved in post-production.
- Advertising Campaign
- Outdoor Ads
- Street Signage
- Video Production
- Motion Graphics
- Video Editing
The wi-fi promotion campaign was a success and the client achieved their download goals for the connected App in a very short time.
Absolutely delighted. That is fantastic – we are really impressed with those figures… it has definitely raised awareness… we’re really happy with the campaign.
– Amy Cameron, Chippenham BID
The first of two Christmas trailers went live very shortly after it was delivered to the client, generating an amazing 20,000 views on Vimeo in a matter of days. Local and County media also picked up on this and the second one’s success, comparing the campaign favourably to commercials such as John Lewis and Sainsbury’s.