Period: May 2008 – May 2014
Client: Konami Digital Entertainment Europe
Subject: Six years of marketing and design support
Castlevania is a long-standing video game IP, owned by publisher Konami. Various versions have appeared on 8, 16 and 32-bit consoles as well as hand held devices and the current generation of consoles. We’re lucky to have been involved in promoting all of the later versions.
Our Task Was
In 2008, we were brought in to consult on a new series, a reboot, to be developed by a team based in Spain. We spent the next six years supplying design, script and marketing consultancy services to the Konami’s European Development Studio.
What We’ve Done
The development team in Spain and the marketing team in the UK needed various forms of support. This involved the usual storyboarding and production of trailers, as well as promotional posters and packaging. We were also called on to conceptualise and source promotional items from suppliers in the Far East and to co-script the in-game story for the first reboot.
This latter work necessitated writing and directing voice over sessions with such Hollywood talent Sir Patrick Stewart, Robert Carlyle and Jason Isaacs.
- Various logo designs
- Video game scriptwriting
- Full European packaging designs
- Print submissions management to Sony, Nintendo and Microsoft
- Promotional trailers
- Promotional goods
- Special Edition designs and content sourcing
With everything from static and animated logo design, script writing, marketing strategy and positioning advice, video trailers, promotional posters and advertising, it’s fair to say we were heavily involved in all aspects of this series’ reboot and promotion.
Although Konami do not release specific sales numbers, the Lords of Shadow series of Castlevania games has become the best-selling version of the brand ever released.
Konami is our longest-standing client and we continue to work with them, most regularly on European packaging design and first party submissions handling.
We’re proud to have helped launch and promote every single Konami video game released over the last 22 years.