Period: Nov 2015 – Ongoing
Client: Ardens Health Informatics
Subject: Logo design and website design
Ardens develops templates for GPs to use in their clinical practices to manage client data. It has been established for a few years and much of the design and branding work had been carried out in house.
Our Task Was
The directors of this Salisbury-based medical business approached An.X Ltd. to help revamp the brand, create a new logo design and brand manual. We implemented this new professional design across a range of media, including business stationery, website and exhibition materials.
What We’ve Done
Initially we carried out a marketing audit of the business. These audits usually involve a series of meetings interviewing key personnel and clients, collating all promotional materials and reviewing their content before submitting a report. After a thorough research phase investigating the business and their competitors, we will have an understanding of the product delivery and customer needs. We then focus on creating a logo and a colour palette to combine, in this case, a feeling of technology and data management in the medical sphere.
- Logo design
- Graphic Design
- Website Design
- Business stationery
- Exhibition panels
- Pop-up displays
Once the brand design was established, we applied it primarily to the website, and carried out a root and stem review of the information flow and user experience.
“An.X Agency has transformed our business by creating us a really strong brand to work from. This has given us a fantastic platform to base our advertising and marketing strategies on. Subsequently, our business has grown considerably and is going from strength to strength. The quality and consistency of their work across our website, business cards, fliers and exhibition stands has been exceptional. I’d highly recommend them to everyone.”
– Dr Robert Greville-Heygate, Ardens CEO