Period: March 2017 – Ongoing
Subject: Marketing strategy, branding and digital
The Arches of Oman an art installation in Muscat is situated in the gardens of the Royal Opera House Muscat in Oman. It was unveiled in November 2017 after a three year creative and construction cycle.
Our Task Was
We were approached by the Project Director, Julian Glyn-Owen and Creator, Giles Rayner, to help promote this fabulous water sculpture.
What We’ve Done
An initial visual identity had been created early in the project’s development, primarily for the internal team, but we were tasked with creating a new one to become its public face going forwards. In addition, a marketing strategy and accompanying promotional materials were required to help the client promote the sculpture and the team’s capacity to deliver other such large scale public installations.
- Visual Identity
- Promotional Video
- Marketing Strategy
- PR Agency Management
We developed a brand position, target audience profiles and set goals building the new website and video and briefing the PR Agency around them. The site is already returning solid results in Google search and the PR campaign beginning to bear positive press coverage from local print up to international press. Coverage has been achieved in Oman and neighbouring Arab territories, as well as regional print and radio and Country Life in the UK.
We are currently working with the PR agency to secure further coverage based around more of Giles’ work being featured in the Silent Pool Gin Garden at RHS Chelsea 2018.