Creating engaging and consistent brand identities



Brand strategy, design manuals and logo development are the core components of a coherent and consistent visual identity.

It’s vital to get your brand right, to design a logo and associated elements that appeal to the target audience and convey the essence of your business.

A brand is not a logo. It’s not an identity. It’s not a product or service. It’s all of those things… and, here’s the key part, it’s not what you think it is. It’s what your customers say it is. Their gut feeling is what counts.


We’ve been creating new brands and refreshing old ones for over 20 years for a range of businesses. We’ve applied these visual identities to websites, signage, car wraps, exhibitions, packaging, advertising and more. So you can rest assured that the brand we create for you will function to promote your business in the right way whatever media you use it in.

Remember a good brand strategy isn’t a cost; it’s an investment in the future.


Every brand design project starts with a research phase.

This includes a discussion to define the key elements that underpin your strategy – target audience, competition and unique selling points. There may be an even more in depth research project to determine these elements if you haven’t already defined them.


We now move on to creating initial logo concepts.

The initial concepts will be delivered in black and white as a good design has to be able to survive without colour. Once a concept has been selected we work on a brand colour palette and fonts, if needed. Consulting with you, the client, along the way.


The final stage is to deliver your brand manual.

The brand manual shows how the visual identity can work in different media, and the rules for implementing it. We can then apply the work to stationery, signage, packaging, promotional materials or websites if you brief us to do so. up of the ardens logo design

Ardens Health Informatics


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Apex Entertainment


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Bar Wiff Waff


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Bathe & Beyond


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Wye Lavender


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