When the two owners were looking for a branding agency they approached An.X to audit their current designs as the existing materials had been in use for a many years. They felt it was time for a brand refresh.
One driver of this design change was a goal to secure larger corporate clients. So they wanted a brand that would enable them to approach this segment with the confidence that the visual presentation of their business matched the already high quality of their service delivery.
After initial research into the brand’s development over time, and its key aspects, we were able to present a new logo, font and colour palette. This led on to further work implementing the new graphic design style across the various tools this great floristry business uses day to day.
The orchid that formed the centrepiece of the old logo was a necessary requirement to carry through to the new design. Otherwise, the rest of the brand architecture was open to be updated and modernised.
This allowed us to re-evaluate the style of the orchid and match it to a range of cool, fresh modern colours and fonts.
As a small business, with a lot of existing design collateral in use, it took Shirley Snells around two years to phase out the old look and fully incorporate the new brand. We guided them throughout this period as we continued to supply updated collateral, uniforms and so on. One quick win they did achieve related to their primary goal of new corporate clients. Within the first six months of the branding work going public, they secured every one of the clients on their target list. Within the first year, their turnover increased by 40%.