This Salisbury-based medical services business approached An.X to help create a professional brand, create a new logo and then incorporate the work into a short form brand manual. We implemented their new professional design across a range of media, including a website, business stationery and exhibition materials.
Initially we carried out a marketing audit of the business. These audits usually involve a series of meetings interviewing key personnel and clients, collating all promotional materials and reviewing their content before submitting a report. After a thorough research phase, we have an understanding of the service delivery and customer needs. We then focus on creating a logo and a colour palette to combine, in this case, a feeling of technology and data management in the medical sphere.
Once the brand design was established, we applied it primarily to the website, and carried out a root and stem review of the information flow and user experience. Designs for stationery, exhibition displays, pop-up displays and flyers followed soon afterwards.